{"id":54,"date":"2025-09-24T10:55:55","date_gmt":"2025-09-24T13:55:55","guid":{"rendered":"https:\/\/www.ufrgs.br\/cmv\/?page_id=54"},"modified":"2025-11-27T14:29:01","modified_gmt":"2025-11-27T17:29:01","slug":"nossa-identidade-visual","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/cmv\/nossa-identidade-visual\/","title":{"rendered":"Identidade Visual"},"content":{"rendered":"\n<div class=\"wp-block-group has-ast-global-color-5-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-a4acf007 wp-block-group-is-layout-flex\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/icone_simples_colorido-300x300.png\" alt=\"\" class=\"wp-image-195\" srcset=\"https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/icone_simples_colorido-300x300.png 300w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/icone_simples_colorido-150x150.png 150w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/icone_simples_colorido-768x768.png 768w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/icone_simples_colorido.png 834w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-5c3e871d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none wp-container-content-e29552f7\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-colorido-completo-300x114.png\" alt=\"\" width=\"300\" height=\"114\" title=\"\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"300\" src=\"https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-178x300.png\" alt=\"\" class=\"wp-image-190\" srcset=\"https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-178x300.png 178w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-607x1024.png 607w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-768x1296.png 768w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-910x1536.png 910w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-1214x2048.png 1214w, https:\/\/www.ufrgs.br\/cmv\/wp-content\/uploads\/2025\/09\/logo-marca-dagua-scaled.png 1517w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-ast-global-color-5-background-color has-background is-layout-grid wp-container-core-group-is-layout-f77e86f2 wp-block-group-is-layout-grid\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A identidade visual da Comiss\u00e3o da Mem\u00f3ria e da Verdade \u201cEnrique Serra Padr\u00f3s\u201d foi constru\u00edda a partir de um processo coletivo e acad\u00eamico dentro da pr\u00f3pria UFRGS. O projeto nasceu como atividade da disciplina de Projeto Visual I, ministrada pelo professor Airton Cattani no curso de Design Visual, em que estudantes desenvolveram propostas de marcas para a Comiss\u00e3o. A proposta escolhida, criada pela ent\u00e3o estudante Lu\u00edsa Lampert Cardoso Reis, foi a que deu origem \u00e0 identidade atualmente utilizada.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">O s\u00edmbolo da Comiss\u00e3o inspira-se no Monumento Liberdade<strong>,<\/strong> instalado no Campus Centro da UFRGS em homenagem aos professores expurgados durante a ditadura militar. A geometriza\u00e7\u00e3o dessa escultura resultou no \u00edcone da marca, que sintetiza de forma gr\u00e1fica e contempor\u00e2nea o compromisso com a mem\u00f3ria, a justi\u00e7a e a verdade. Para imagens e informa\u00e7\u00f5es sobre o Monumento, clique<a href=\"https:\/\/www.ufrgs.br\/expurgos\/acoes\/inauguracao-do-memorial-aos-professores-expurgados-na-ditadura-novembro-2019\/#:~:text=Inaugura%C3%A7%C3%A3o%20do%20Memorial%20aos%20professores%20expurgados%20(Novembro%202019),-Expurgos%20na%20UFRGS&amp;text=Em%202019%2C%20apesar%20de%20imersos,mas%20que%20nunca%20se%20curvaram\" data-type=\"link\" data-id=\"https:\/\/www.ufrgs.br\/expurgos\/acoes\/inauguracao-do-memorial-aos-professores-expurgados-na-ditadura-novembro-2019\/#:~:text=Inaugura%C3%A7%C3%A3o%20do%20Memorial%20aos%20professores%20expurgados%20(Novembro%202019),-Expurgos%20na%20UFRGS&amp;text=Em%202019%2C%20apesar%20de%20imersos,mas%20que%20nunca%20se%20curvaram\"> aqui<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As cores, tipografia e elementos gr\u00e1ficos foram pensados para transmitir sobriedade, for\u00e7a e continuidade hist\u00f3rica. Palavras como mem\u00f3ria, resist\u00eancia, justi\u00e7a e verdade estruturam a identidade, remetendo ao trabalho da Comiss\u00e3o de resgatar documentos, depoimentos e experi\u00eancias que evidenciam as viola\u00e7\u00f5es de direitos humanos e o impacto do regime autorit\u00e1rio na Universidade.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Dessa forma, a identidade visual n\u00e3o \u00e9 apenas um recurso est\u00e9tico, mas um s\u00edmbolo de compromisso institucional e \u00e9tico da UFRGS<strong> <\/strong>com a preserva\u00e7\u00e3o da mem\u00f3ria e a valoriza\u00e7\u00e3o da democracia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A identidade visual da Comiss\u00e3o da Mem\u00f3ria e da Verdade \u201cEnrique Serra Padr\u00f3s\u201d foi constru\u00edda a partir de um processo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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[&hellip;]","_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/pages\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":18,"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/pages\/54\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/pages\/54\/revisions\/586"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/cmv\/wp-json\/wp\/v2\/media?parent=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}