Chair Tramontina Eletrik

The existence of endowed chairs (or simply “chair”) has been a tradition in American and European universities for centuries. Although there are small variations in each case, a chair generally is a cooperative agreement through financial support (via donation) – by companies or individuals – to educational and research activities in renowned universities.

The chair offers several benefits for the University:

Possibility of stimulating and maximizing the scientific effect of their educational and research activities through the injection of additional financial resources.

Increase the practical relevance of its courses and research by studying and having access to real and priority problems of the business world.

Institutional prestige, represented by the official support of a company renowned nationally or internationally.

At the School of Management, the Marketing and Consumer Research Group (GPMC) receives support from the Chair Tramontina Eletrik. The main lines of research funded by the Chair study demand forecasting and choice architecture. Since 2013, several doctoral, master’s and undergraduate students have had research activities funded by the Chair. These researches generated publications in journals and in the main congresses of the area. For more information, visit the GPMC website: