{"id":34627,"date":"2017-10-16T16:38:09","date_gmt":"2017-10-16T18:38:09","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=34627"},"modified":"2017-10-16T16:40:11","modified_gmt":"2017-10-16T18:40:11","slug":"divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/","title":{"rendered":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0"},"content":{"rendered":"

A Divis\u00e3o de Marketing da ANPAD firmou, este ano, um acordo de coopera\u00e7\u00e3o com a editora Emerald Publishing<\/a> e, dentre outras a\u00e7\u00f5es, criou o “Pr\u00eamio Emerald\/ANPAD de Melhor Artigo da Divis\u00e3o de Marketing do EnANPAD 2017”. A Divis\u00e3o \u00e9 coordenada por Vin\u00edcius Brei, professor da EA.<\/p>\n

Os vencedores, M\u00e1rcia Maurer Herter (ESPM) e Adilson Borges (NEOMA Business School – Fran\u00e7a) s\u00e3o ex-alunos da Escola de Administra\u00e7\u00e3o da UFRGS. Eles receberam 1.500 d\u00f3lares pelo trabalho “The Effects of Emotional Congruence and Construal Level on Health Behavioral Intentions”, parte do tema de interesse “Pesquisas experimentais em comportamento do consumidor”. Al\u00e9m de ganharem o pr\u00eamio de melhor artigo da Divis\u00e3o de Marketing, o artigo tamb\u00e9m foi escolhido o melhor entre todas as divis\u00f5es do EnANPAD 2017.<\/p>\n

Para ver todos os trabalhos apresentados nos 10 temas da Divis\u00e3o de Marketing, clique aqui.<\/a><\/p>\n

\n
\"\"

(esq): Harriet Bell, diretora de marketing global da Emerald Publishing; Frederike Mette, professora da ESPM e representante dos vencedores; Vinicius Brei, professor da EA e coordenador da Divis\u00e3o de Marketing da ANPAD; Ely Paiva, diretor cient\u00edfico da ANPAD<\/p><\/div>\n

 <\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

A\u00e7\u00e3o faz parte do acordo de coopera\u00e7\u00e3o com a Emerald Group Publishing.<\/p>\n","protected":false},"author":3,"featured_media":34628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[83,93],"class_list":["post-34627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-anpad","tag-marketing"],"yoast_head":"\nDivis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS\" \/>\n<meta property=\"og:description\" content=\"A\u00e7\u00e3o faz parte do acordo de coopera\u00e7\u00e3o com a Emerald Group Publishing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\" \/>\n<meta property=\"og:site_name\" content=\"Escola de Administra\u00e7\u00e3o UFRGS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/administracaoufrgs\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-16T18:38:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-16T18:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3024\" \/>\n\t<meta property=\"og:image:height\" content=\"3024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin Master\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin Master\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\"},\"author\":{\"name\":\"Admin Master\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/c2f02f2ce1e59d30475cca1a240e5547\"},\"headline\":\"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0\",\"datePublished\":\"2017-10-16T18:38:09+00:00\",\"dateModified\":\"2017-10-16T18:40:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\"},\"wordCount\":212,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization\"},\"keywords\":[\"ANPAD\",\"Marketing\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\",\"url\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\",\"name\":\"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS\",\"isPartOf\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#website\"},\"datePublished\":\"2017-10-16T18:38:09+00:00\",\"dateModified\":\"2017-10-16T18:40:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#website\",\"url\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/\",\"name\":\"Escola de Administra\u00e7\u00e3o UFRGS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization\",\"name\":\"Escola de Administra\u00e7\u00e3o - UFRGS\",\"url\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2012\/08\/logo-EA.png\",\"contentUrl\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2012\/08\/logo-EA.png\",\"width\":203,\"height\":204,\"caption\":\"Escola de Administra\u00e7\u00e3o - UFRGS\"},\"image\":{\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.youtube.com\/user\/administracaoufrgs\",\"https:\/\/www.facebook.com\/administracaoufrgs\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/c2f02f2ce1e59d30475cca1a240e5547\",\"name\":\"Admin Master\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/372e53228a6484120dfd96853c9d7abd6a215203126b7a817b2f07d65f84c969?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/372e53228a6484120dfd96853c9d7abd6a215203126b7a817b2f07d65f84c969?s=96&d=mm&r=g\",\"caption\":\"Admin Master\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/","og_locale":"pt_BR","og_type":"article","og_title":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS","og_description":"A\u00e7\u00e3o faz parte do acordo de coopera\u00e7\u00e3o com a Emerald Group Publishing.","og_url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/","og_site_name":"Escola de Administra\u00e7\u00e3o UFRGS","article_publisher":"https:\/\/www.facebook.com\/administracaoufrgs\/","article_published_time":"2017-10-16T18:38:09+00:00","article_modified_time":"2017-10-16T18:40:11+00:00","og_image":[{"width":3024,"height":3024,"url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg","type":"image\/jpeg"}],"author":"Admin Master","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Admin Master","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#article","isPartOf":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/"},"author":{"name":"Admin Master","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/c2f02f2ce1e59d30475cca1a240e5547"},"headline":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0","datePublished":"2017-10-16T18:38:09+00:00","dateModified":"2017-10-16T18:40:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/"},"wordCount":212,"commentCount":0,"publisher":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization"},"keywords":["ANPAD","Marketing"],"articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/","url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/","name":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0 · Escola de Administra\u00e7\u00e3o UFRGS","isPartOf":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#website"},"datePublished":"2017-10-16T18:38:09+00:00","dateModified":"2017-10-16T18:40:11+00:00","breadcrumb":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2017\/10\/16\/divisao-de-marketing-cria-o-primeiro-premio-patrocinado-da-anpad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ufrgs.br\/escoladeadministracao\/"},{"@type":"ListItem","position":2,"name":"Divis\u00e3o de Marketing cria o primeiro pr\u00eamio patrocinado da ANPAD\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#website","url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/","name":"Escola de Administra\u00e7\u00e3o UFRGS","description":"","publisher":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#organization","name":"Escola de Administra\u00e7\u00e3o - UFRGS","url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/logo\/image\/","url":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2012\/08\/logo-EA.png","contentUrl":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2012\/08\/logo-EA.png","width":203,"height":204,"caption":"Escola de Administra\u00e7\u00e3o - UFRGS"},"image":{"@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.youtube.com\/user\/administracaoufrgs","https:\/\/www.facebook.com\/administracaoufrgs\/"]},{"@type":"Person","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/c2f02f2ce1e59d30475cca1a240e5547","name":"Admin Master","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.ufrgs.br\/escoladeadministracao\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/372e53228a6484120dfd96853c9d7abd6a215203126b7a817b2f07d65f84c969?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/372e53228a6484120dfd96853c9d7abd6a215203126b7a817b2f07d65f84c969?s=96&d=mm&r=g","caption":"Admin Master"}}]}},"rttpg_featured_image_url":{"full":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg",3024,3024,false],"landscape":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg",3024,3024,false],"portraits":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg",3024,3024,false],"thumbnail":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356-150x150.jpg",150,150,true],"medium":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356-331x331.jpg",331,331,true],"large":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356-530x530.jpg",530,530,true],"1536x1536":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg",1536,1536,false],"2048x2048":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356.jpg",2048,2048,false],"imagem-vertical-medio":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356-500x700.jpg",500,700,true],"imagem-vertical-grande":["https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2017\/10\/IMG_8356-800x1130.jpg",800,1130,true]},"rttpg_author":{"display_name":"Admin Master","author_link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/author\/ea_admin_master\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/category\/noticias\/\" rel=\"category tag\">Not\u00edcias<\/a>","rttpg_excerpt":"A\u00e7\u00e3o faz parte do acordo de coopera\u00e7\u00e3o com a Emerald Group Publishing.","_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts\/34627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/comments?post=34627"}],"version-history":[{"count":0,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts\/34627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/media\/34628"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/media?parent=34627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/categories?post=34627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/tags?post=34627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}