{"id":37347,"date":"2018-05-28T14:53:05","date_gmt":"2018-05-28T17:53:05","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=37347"},"modified":"2018-06-05T17:16:45","modified_gmt":"2018-06-05T20:16:45","slug":"ppga-se-destaca-no-viii-encontro-de-marketing-da-anpad","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2018\/05\/28\/ppga-se-destaca-no-viii-encontro-de-marketing-da-anpad\/","title":{"rendered":"PPGA \u00e9 destaque no VIII Encontro de Marketing da ANPAD"},"content":{"rendered":"<p>O PPGA (Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o) destacou-se no VIII Encontro de Marketing da ANPAD (EMA), que ocorreu de 26 a 28 de maio, no Teatro Unisinos, em Porto Alegre. Cristiane Pizzutti, Kenny Basso e Valentina Ubal (professora, doutor e mestre pelo PPGA, respectivamente), levaram tr\u00eas dos pr\u00eamios. O PPGA tamb\u00e9m foi a institui\u00e7\u00e3o com o maior n\u00famero de trabalhos selecionados: 19.<\/p>\n<p>A professora da Escola de Administra\u00e7\u00e3o e do PPGA Cristiane Pizzutti e a mestre em Marketing pelo PPGA Valentina Ortiz Ubal receberam o pr\u00eamio &#8220;Melhor Artigo Derivado de Disserta\u00e7\u00e3o de Mestrado&#8221;, com o t\u00edtulo &#8220;Money Does Not Buy Happiness, But What About Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation&#8221; (tema 6 &#8211; Marketing de Servi\u00e7os, de Relacionamento e de Vendas).<\/p>\n<p>Cristiane Pizzutti tamb\u00e9m levou o\u00a0pr\u00eamio &#8220;Melhor Trabalho de Marketing Publicado em Peri\u00f3dicos Internacionais por Autores Brasileiros&#8221;, junto com o\u00a0doutor pelo PPGA Kenny Basso.<\/p>\n<p>Basso tamb\u00e9m foi o vencedor do Pr\u00eamio Jovem Pesquisador, destinado a pesquisadores que terminaram o doutorado entre os anos de 2010 e 2018.<\/p>\n<p><strong>O Encontro de Marketing da ANPAD<\/strong><\/p>\n<p>O <a href=\"http:\/\/www.anpad.org.br\/~anpad\/eventos.php?cod_evento=2&amp;cod_evento_edicao=92\" target=\"_blank\" rel=\"noopener\">EMA<\/a> \u00e9 um espa\u00e7o de discuss\u00e3o de temas relevantes no \u00e2mbito da Divis\u00e3o de Marketing da ANPAD (Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o), do qual participam pesquisadores de institui\u00e7\u00f5es do pa\u00eds e do exterior. O objetivo geral \u00e9 fomentar o desenvolvimento da \u00e1rea de estudos em Marketing no Brasil, considerando os diferentes subsistemas e dimens\u00f5es de an\u00e1lise. H\u00e1\u00a0<a href=\"http:\/\/www.anpad.org.br\/~anpad\/eventos.php?cod_evento=2&amp;cod_evento_edicao=92&amp;cod_edicao_subsecao=1486\" target=\"_blank\" rel=\"noopener\">10 temas de interesse destacados<\/a>\u00a0para\u00a0artigos te\u00f3rico-emp\u00edricos, ensaios te\u00f3ricos e artigos tecnol\u00f3gicos.<\/p>\n<div id=\"attachment_37373\" style=\"width: 524px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37373\" class=\"wp-image-37373 size-large\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33921743_10210259351273856_4995411118345158656_n-514x530.jpg\" alt=\"\" width=\"514\" height=\"530\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33921743_10210259351273856_4995411118345158656_n-514x530.jpg 514w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33921743_10210259351273856_4995411118345158656_n-321x331.jpg 321w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33921743_10210259351273856_4995411118345158656_n.jpg 540w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><p id=\"caption-attachment-37373\" class=\"wp-caption-text\">Professora Cristiane Pizzutti e Valentina Ubal recebem pr\u00eamio por melhor artigo derivado de disserta\u00e7\u00e3o de Mestrado<\/p><\/div>\n<div id=\"attachment_37349\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37349\" class=\"wp-image-37349 size-large\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n-530x530.jpg\" alt=\"\" width=\"530\" height=\"530\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n-530x530.jpg 530w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n-150x150.jpg 150w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n-331x331.jpg 331w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n-768x768.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33780770_10210253416365487_343325761358266368_n.jpg 1726w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><p id=\"caption-attachment-37349\" class=\"wp-caption-text\">Kenny Basso (com o certificado) recebeu dois pr\u00eamios no VIII EMA<\/p><\/div>\n<div id=\"attachment_37350\" style=\"width: 717px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37350\" class=\"wp-image-37350 size-large\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33871332_10210253416645494_3301484546607808512_n-707x530.jpg\" alt=\"\" width=\"707\" height=\"530\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33871332_10210253416645494_3301484546607808512_n-707x530.jpg 707w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33871332_10210253416645494_3301484546607808512_n-441x331.jpg 441w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33871332_10210253416645494_3301484546607808512_n-768x576.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2018\/05\/33871332_10210253416645494_3301484546607808512_n.jpg 1920w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><p id=\"caption-attachment-37350\" class=\"wp-caption-text\">O EMA \u00e9 promovido pela Divis\u00e3o de Marketing da ANPAD (Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o)<\/p><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professora Cristiane Pizzutti e dois ex-alunos do PPGA levaram tr\u00eas pr\u00eamios<\/p>\n","protected":false},"author":3,"featured_media":37351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[93,26],"class_list":["post-37347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-marketing","tag-ppga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPGA \u00e9 destaque no VIII Encontro de Marketing da ANPAD &middot; Escola de Administra\u00e7\u00e3o UFRGS<\/title>\n<meta name=\"robots\" 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