{"id":43972,"date":"2019-10-03T12:18:58","date_gmt":"2019-10-03T15:18:58","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=43972"},"modified":"2019-10-05T10:57:52","modified_gmt":"2019-10-05T13:57:52","slug":"gpmc-e-destaque-em-premiacao-do-enanpad-2019","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2019\/10\/03\/gpmc-e-destaque-em-premiacao-do-enanpad-2019\/","title":{"rendered":"GPMC \u00e9 destaque em premia\u00e7\u00e3o do ENANPAD 2019"},"content":{"rendered":"<p>O <a href=\"https:\/\/www.ufrgs.br\/gpmc\/t\/\" target=\"_blank\" rel=\"noopener\">GPMC &#8211; Grupo de Pesquisa de Marketing e Consumo da UFRGS<\/a>, coordenado pelos professores da EA Vin\u00edcius\u00a0 Andrade Brei e Leonardo Nicolao, foi o grande destaque do XLIII Encontro da ANPAD, que ocorre de 2 a 5 de outubro, em S\u00e3o Paulo. Integrantes do grupo levaram os pr\u00eamios de:<\/p>\n<ul>\n<li><strong>Pr\u00eamio Clovis L. Machado-da-Silva &#8211; Melhor Trabalho do XLIII Encontro da ANPAD:<\/strong> o melhor artigo entre mais de 3 mil <em>papers<\/em> submetidos em 11 divis\u00f5es acad\u00eamicas. Autores: Vin\u00edcius Brei, Leonardo Nicolao e doutorandos do PPGA Maria Alice Pasdiora e Rodolfo Coral Azambuja.<\/li>\n<li><strong>Melhor Artigo da Divis\u00e3o de Marketing:\u00a0<\/strong>&#8220;Predacting Smartphone Upgrades through Deep Learning Classification Models&#8221;. Autores:\u00a0Vin\u00edcius Brei, Leonardo Nicolao, Maria Alice Pasdiora e Rodolfo Coral Azambuja.<\/li>\n<li><strong>Melhor Trabalho de Avalia\u00e7\u00e3o no Peri\u00f3dico BAR<\/strong> (Brazilian Administration Review): Autor: Leonardo Nicolao.<\/li>\n<\/ul>\n<div id=\"attachment_43983\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43983\" class=\"wp-image-43983 size-medium\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3723-441x331.jpeg\" alt=\"\" width=\"441\" height=\"331\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3723-441x331.jpeg 441w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3723-768x576.jpeg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3723-707x530.jpeg 707w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3723.jpeg 1280w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><p id=\"caption-attachment-43983\" class=\"wp-caption-text\">Cerim\u00f4nia de premia\u00e7\u00e3o aconteceu na noite desta quarta-feira, 2 de outubro<\/p><\/div>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\">\r\n\t#foogallery-gallery-43974 .fg-image {\r\n        width: 150px;\r\n    }\r\n<\/style>\r\n\t\t\t\t<div class=\"foogallery foogallery-container foogallery-default foogallery-lightbox-foobox fg-gutter-10 fg-center fg-default fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-ready\" id=\"foogallery-gallery-43974\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true}\" >\r\n\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3718.jpeg\" data-attachment-id=\"43976\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/cache\/2019\/10\/IMG_3718\/3651726911.jpeg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3721-1.jpeg\" data-attachment-id=\"43979\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/cache\/2019\/10\/IMG_3721-1\/2739718949.jpeg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3719.jpeg\" data-attachment-id=\"43977\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/cache\/2019\/10\/IMG_3719\/1124419283.jpeg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/C6BCCBAE-AFBC-4B85-9831-08B8EB367D23.jpg\" data-attachment-id=\"43975\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/cache\/2019\/10\/C6BCCBAE-AFBC-4B85-9831-08B8EB367D23\/149074768.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div>\r\n\n<p><strong>O ENANPAD<\/strong><\/p>\n<p>Promovido pela Associa\u00e7\u00e3o Nacional de P\u00f3s-Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (ANPAD), o <a href=\"http:\/\/www.anpad.org.br\/eventos.php?cod_evento=1\" target=\"_blank\" rel=\"noopener\">ENANPAD<\/a> \u00e9 o segundo maior evento cient\u00edfico da \u00e1rea de Administra\u00e7\u00e3o do mundo. Organiza-se em 11 Divis\u00f5es Acad\u00eamicas, que recebem trabalhos\u00a0te\u00f3rico-emp\u00edricos, ensaios te\u00f3ricos, casos para ensino e artigos tecnol\u00f3gicos. Todos concorrem ao pr\u00eamio de melhor trabalho da Divis\u00e3o.<\/p>\n<p>Dentre os 11 vencedores, \u00e9 escolhido o melhor trabalho para receber o Pr\u00eamio Clovis L. Machado-da-Silva, de melhor trabalho do evento &#8211; patrocinado pela editora Emerald Publishing, que oferece ao\u00a0 ganhador o pr\u00eamio de 1.500 d\u00f3lares.<\/p>\n<div id=\"attachment_43978\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43978\" class=\"wp-image-43978\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3720-414x331.jpeg\" alt=\"\" width=\"350\" height=\"280\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3720-414x331.jpeg 414w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3720-768x613.jpeg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3720-664x530.jpeg 664w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3720.jpeg 1122w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-43978\" class=\"wp-caption-text\">Integrantes do GPMC receberam o Pr\u00eamio de Melhor Trabalho de 2019<\/p><\/div>\n<p><strong>O GPMC<\/strong><\/p>\n<p>Institu\u00eddo em 2010 pelo atual coordenador, professor Vinicius Andrade Brei, o Grupo de Pesquisas sobre Marketing e Consumo \u00e9 voltado \u00e0 gera\u00e7\u00e3o e dissemina\u00e7\u00e3o de conhecimento sobre marketing e comportamento do consumidor. A partir de teorias e metodologias multidisciplinares, o grupo procura gerar informa\u00e7\u00f5es de ponta para o avan\u00e7o acad\u00eamico e gerencial. O GPMC \u00e9 composto por professores, alunos de doutorado, mestrado, especializa\u00e7\u00e3o e gradua\u00e7\u00e3o da UFRGS. Os resultados das pesquisas geraram in\u00fameras publica\u00e7\u00f5es em congressos e peri\u00f3dicos cient\u00edficos no Brasil e no exterior.<\/p>\n<p>Site: <a href=\"https:\/\/www.ufrgs.br\/gpmc\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ufrgs.br\/gpmc<\/a><\/p>\n<p>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/GrupodePesquisassobreMarketingeConsumo\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/GrupodePesquisassobreMarketingeConsumo<\/a><\/p>\n<div id=\"attachment_43982\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43982\" class=\"wp-image-43982 size-medium\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3695-441x331.jpeg\" alt=\"\" width=\"441\" height=\"331\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3695-441x331.jpeg 441w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3695-768x576.jpeg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3695-707x530.jpeg 707w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/10\/IMG_3695.jpeg 1280w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><p id=\"caption-attachment-43982\" class=\"wp-caption-text\">ENANPAD recebeu mais de 3 mil trabalhos este ano<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trabalho do Grupo de Pesquisas sobre Marketing e Consumo foi eleito o melhor do Encontro, concorrendo com mais de 3 mil papers <\/p>\n","protected":false},"author":3,"featured_media":43984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[51,82,26,71],"class_list":["post-43972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ea","tag-pesquisa","tag-ppga","tag-premiacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GPMC \u00e9 destaque em premia\u00e7\u00e3o do ENANPAD 2019 &middot; Escola de Administra\u00e7\u00e3o UFRGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2019\/10\/03\/gpmc-e-destaque-em-premiacao-do-enanpad-2019\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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