{"id":44576,"date":"2019-11-08T10:40:07","date_gmt":"2019-11-08T13:40:07","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=44576"},"modified":"2019-11-11T10:27:45","modified_gmt":"2019-11-11T13:27:45","slug":"prof-ariston-azevedo-faz-conferencia-sobre-a-sociedade-de-consumo","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2019\/11\/08\/prof-ariston-azevedo-faz-conferencia-sobre-a-sociedade-de-consumo\/","title":{"rendered":"Prof. Ariston Azevedo faz confer\u00eancia sobre a sociedade de consumo"},"content":{"rendered":"<p>O prof. Ariston Azevedo foi o respons\u00e1vel pela confer\u00eancia de abertura do <a href=\"http:\/\/www2.uesb.br\/eventos\/workshopdemarketing\/\" target=\"_blank\" rel=\"noopener\">IV Encontro de Marketing Cr\u00edtico<\/a>, que ocorreu em outubro, em Vit\u00f3ria da Conquista, na Bahia. O evento, promovido pelo\u00a0Observat\u00f3rio de Marketing da Universidade Estadual do Sudoeste da (UESB) sob a Coordena\u00e7\u00e3o do Prof. Elinaldo Leal Santos, teve como tema\u00a0\u201cPara onde caminha a sociedade do consumo?\u201d.<\/p>\n<p>O objetivo do encontro \u00e9 promover reflex\u00f5es e discuss\u00f5es sobre o modelo social das sociedades ocidentais baseado, essencialmente, pelas representa\u00e7\u00f5es estabelecidas pelas pr\u00e1ticas de consumo. A palestra de Ariston foi\u00a0\u201cA educa\u00e7\u00e3o do desejo como uma proposta de resist\u00eancia \u00e0 convers\u00e3o da vida em vida para o consumo\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-44578 aligncenter\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/ariston-500x331.jpg\" alt=\"\" width=\"500\" height=\"331\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/ariston-500x331.jpg 500w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/ariston-768x508.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/ariston-800x530.jpg 800w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/ariston.jpg 1300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"font-weight: 400;\">Segundo o professor, sua exposi\u00e7\u00e3o procurou fornecer uma alternativa, com base na recupera\u00e7\u00e3o da cl\u00e1ssica categoria filos\u00f3fica de \u201cmodo de vida\u201d, ao \u201cestratagema mercadol\u00f3gico que visa sedimentar o consumo de bens e produtos em termos do desejo do consumidor\u201d. Esse \u201cmodo de vida alternativo\u201d, disse ele, tem inspira\u00e7\u00e3o na filosofia aristot\u00e9lica e diz respeito \u00e0 real possibilidade de o cidad\u00e3o contempor\u00e2neo tornar-se cada vez mais apto a reassumir, na medida de suas possibilidades, a posi\u00e7\u00e3o de \u201ceducador do seu pr\u00f3prio desejo\u201d. Tratou-se, portanto, de uma proposta educativa e, ao mesmo tempo, \u00e9tica, porque diz respeito ao desenvolvimento de uma \u201cvirtude\u201d ou \u201cdisposi\u00e7\u00e3o de car\u00e1ter\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44579 size-medium\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KNVU7853-500x225.jpg\" alt=\"\" width=\"500\" height=\"225\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KNVU7853-500x225.jpg 500w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KNVU7853-768x345.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KNVU7853-800x360.jpg 800w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KNVU7853.jpg 1072w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-44580 aligncenter\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KCIH3204-500x281.jpg\" alt=\"\" width=\"500\" height=\"281\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KCIH3204-500x281.jpg 500w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KCIH3204-768x432.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KCIH3204-800x450.jpg 800w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2019\/11\/KCIH3204.jpg 1600w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Ariston falou sobre o evento e sobre o tema de sua palestra \u00e0 TV UESB:<\/p>\n<p>https:\/\/www.facebook.com\/administracaoufrgs\/posts\/2686352954743653<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>IV Encontro de Marketing Cr\u00edtico ocorreu na Bahia<\/p>\n","protected":false},"author":3,"featured_media":44578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[29,59],"class_list":["post-44576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-eventos","tag-professores"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prof. Ariston Azevedo faz confer\u00eancia sobre a sociedade de consumo &middot; Escola de Administra\u00e7\u00e3o UFRGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2019\/11\/08\/prof-ariston-azevedo-faz-conferencia-sobre-a-sociedade-de-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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