{"id":47378,"date":"2020-07-17T17:37:32","date_gmt":"2020-07-17T20:37:32","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=47378"},"modified":"2020-07-21T15:14:53","modified_gmt":"2020-07-21T18:14:53","slug":"doutorando-da-ea-recebe-premio-internacional-da-ama-american-marketing-association","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2020\/07\/17\/doutorando-da-ea-recebe-premio-internacional-da-ama-american-marketing-association\/","title":{"rendered":"Doutorando da EA recebe pr\u00eamio internacional da AMA &#8211; American Marketing Association"},"content":{"rendered":"<p><span data-offset-key=\"bnd9e-0-0\">O aluno do PPGA Rodrigo Heldt Silveira recebeu, nesta sexta-feira (16\/07), o\u00a0P<a href=\"https:\/\/www.ama.org\/awards-relationship-marketing-sig\/\" target=\"_blank\" rel=\"noopener\">r\u00eamio Best Doctoral Student SIG Relationship Marketing<\/a>, da <span class=\"_247o\" spellcheck=\"false\" data-offset-key=\"bnd9e-1-0\">DocSIG<\/span> AMA &#8211; American Marketing Association, uma prestigiada entidade que incentiva doutorandos em Marketing a desenvolverem habilidades profissionais. <\/span><\/p>\n<p><span data-offset-key=\"bnd9e-0-0\">A tese de Rodrigo, que foi analisada pela banca da AMA junto com o curr\u00edculo do doutorando, se intitula &#8220;Bottom-up approach to manage customers, product categories, and brands simultaneously&#8221; e foi orientada pelo professor Fernando Bins Luce.\u00a0<\/span><\/p>\n<p><span data-offset-key=\"bnd9e-0-0\">Rodrigo graduou-se em Administra\u00e7\u00e3o na EA com l\u00e1urea, \u00e9 mestre e doutor pelo PPGA &#8211; com voto de louvor da banca examinadora. Registramos os parab\u00e9ns da UFRGS, Escola de Administra\u00e7\u00e3o e Programa de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o pela brilhante carreira.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FAMADocSIG%2Fposts%2F10158684208940480&amp;width=500\" width=\"500\" height=\"274\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodrigo Heldt Silveira \u00e9 mestre e doutor pelo PPGA. A tese foi orientada pelo professor Fernando Bins Luce<\/p>\n","protected":false},"author":3,"featured_media":47379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[51,26,71],"class_list":["post-47378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ea","tag-ppga","tag-premiacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doutorando da EA recebe pr\u00eamio internacional da AMA - American Marketing Association &middot; Escola de Administra\u00e7\u00e3o UFRGS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/2020\/07\/17\/doutorando-da-ea-recebe-premio-internacional-da-ama-american-marketing-association\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doutorando da EA recebe pr\u00eamio internacional da AMA - American Marketing Association &middot; Escola de Administra\u00e7\u00e3o UFRGS\" \/>\n<meta property=\"og:description\" content=\"Rodrigo Heldt Silveira \u00e9 mestre e doutor pelo PPGA. 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