{"id":50584,"date":"2021-05-27T11:07:45","date_gmt":"2021-05-27T14:07:45","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=50584"},"modified":"2022-10-26T13:25:49","modified_gmt":"2022-10-26T16:25:49","slug":"grupo-de-pesquisa-do-ppga-ufrgs-recebe-premios-em-evento-nacional","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2021\/05\/27\/grupo-de-pesquisa-do-ppga-ufrgs-recebe-premios-em-evento-nacional\/","title":{"rendered":"Grupo de pesquisa do PPGA\/UFRGS recebe pr\u00eamios em evento nacional"},"content":{"rendered":"<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><strong><a href=\"http:\/\/anpad.com.br\/pt_br\/event\/details\/110\">O IX ENCONTRO DE MARKETING DA ANPAD &#8211; EMA<\/a><\/strong> encerrou e o <strong><a href=\"https:\/\/www.ufrgs.br\/gpmc\">Grupo de Pesquisa de Marketing e Consumo<\/a><\/strong> conquistou 2 premia\u00e7\u00f5es importantes<\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tbe\/1\/16\/1f3c6.png\" alt=\"?\" width=\"16\" height=\"16\" \/><\/span> 1<strong>\u00ba Pr\u00eamio: Melhor trabalho decorrente de uma tese de doutorado.<\/strong><\/div>\n<div dir=\"auto\">Autores: Maria Alice Pasdiora (PPGA\/EA\/UFRGS) e Vinicius Andrade Brei (PPGA\/EA\/UFRGS). T\u00edtulo: The Upgrade Paradox: Are Better Products Bad for Consumers?<\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tbe\/1\/16\/1f3c6.png\" alt=\"?\" width=\"16\" height=\"16\" \/><\/span> <strong>2\u00ba Pr\u00eamio: Melhor artigo em marketing publicado em peri\u00f3dicos nacionais.<\/strong><\/div>\n<div dir=\"auto\">Autores: Vinicius Andrade Brei, Leonardo Nicolao, Maria Alice Pasdiora, Rodolfo Coral Azambuja. Todos da Universidade Federal do Rio Grande do Sul\/PPGA. T\u00edtulo: An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data.<\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Brei, V. A., Nicolao, L., Pasdiora, M. A., &amp; Azambuja, R. C. (2020). An integrative model to predict product replacement using deep learning on longitudinal data. Brazilian Administration Review (BAR), 17(2), 1\u201333. <a class=\"oajrlxb2 g5ia77u1 qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jb3vyjys rz4wbd8a qt6c0cv9 a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl py34i1dx gpro0wi8\" tabindex=\"0\" role=\"link\" href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fdoi.org%2F10.1590%2F1807-7692bar2020190125%3Ffbclid%3DIwAR1Yd8Xq2wY4VzQ5vabx29OvCI8L_WRmmFldusYb2JsQI_y9OPiCRVfTzVg&amp;h=AT3g--uEDrlZjn4ls5WOo4m_UYYZD7h3CSKSErYRtRuYp41J1yJ9iS0N_nr-G3LSVAVa85OpVMXqxfX6ao9Va8taga6E2PHPFFh2xT8OTtdODQ8t0_XdRiinMfHEGHdM7GtZ9fiNgmt-dIEHjtUF&amp;__tn__=-UK-R&amp;c[0]=AT2Xl9t9CutMPsRSIg9qo6sAbLO1Pchy7Zci6fTj2wiNZarAsdu2VhQfCpQnAF4cLg1LDSct0koNFmUd-zWe0TaEePxEtPv6sc5ScgWcGb0UO1i7gp3vKDM_i1ogMMacdEVcILkZ2t5xbms4la1R4fhESTsh5w4NoDF_AMsddOGk_N4\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/doi.org\/10.1590\/1807-7692bar2020190125<\/a><\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Parab\u00e9ns para todos os autores premiados que desenvolveram um belo trabalho<\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Com certeza, esse reconhecimento s\u00f3 refor\u00e7a a seriedade das pesquisas que s\u00e3o conduzidas pelo GPMC e nos deixa ainda mais empolgados para dar continuidade aos avan\u00e7os cient\u00edficos!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Grupo de Pesquisa de Marketing e Consumo do PPGA\/UFRGS recebeu dois pr\u00eamios importantes no IX ENCONTRO DE MARKETING DA ANPAD<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[51,26,71,50],"class_list":["post-50584","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-ea","tag-ppga","tag-premiacao","tag-ufrgs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grupo de pesquisa do PPGA\/UFRGS recebe pr\u00eamios em evento nacional &middot; 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