{"id":50821,"date":"2021-06-23T22:00:28","date_gmt":"2021-06-24T01:00:28","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=50821"},"modified":"2021-06-24T11:34:30","modified_gmt":"2021-06-24T14:34:30","slug":"professor-da-ea-ufrgs-publica-artigo-na-area-de-business-analitics-em-revista-internacional","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2021\/06\/23\/professor-da-ea-ufrgs-publica-artigo-na-area-de-business-analitics-em-revista-internacional\/","title":{"rendered":"Professor da EA publica artigo na \u00e1rea de Business Analytics aplicada ao varejo em revista internacional"},"content":{"rendered":"<p>O link para o artigo &#8220;<strong>A score-driven model of short-term demand forecasting for retail distribution centers<\/strong>&#8221; encontra-se em\u00a0 <a href=\"https:\/\/authors.elsevier.com\/a\/1dGtY56V56VUf\">https:\/\/authors.elsevier.com\/a\/1dGtY56V56VUf<\/a> na revista Journal of Retailing.<\/p>\n<p>A pesquisa \u00e9 uma parceria do professor Denis Borenstein, Henrique Hoeltgebaum, ex-bolsista do professor Denis e atual professor visitante da EA, Cristiano Fernandes e \u00c1lvaro Veiga, docentes na PUC-RJ<\/p>\n<p>O paper teve como motiva\u00e7\u00e3o o aumento da demanda por um grupo de produtos, estrategicamente colocados perto de pontos de coleta, pelas compras click e collect, de um grande varejista com lojas distribu\u00eddas em v\u00e1rias cidades de todos os estados. O modelo est\u00e1 sendo incorporado ao ERP da empresa para integrar novas pol\u00edticas de estocagem e promo\u00e7\u00f5es.<\/p>\n<p>RESUMO<\/p>\n<p>A previs\u00e3o \u00e9 fundamental para apoiar as decis\u00f5es de planejamento nas redes de varejo. Freq\u00fcentemente, os sistemas de previs\u00e3o no varejo s\u00e3o baseados em modelos gaussianos, o que pode ser altamente irreal ao considerar os dados di\u00e1rios do varejo. Al\u00e9m disso, a maioria desses sistemas depende de previs\u00f5es pontuais, limitando seu uso pr\u00e1tico nas decis\u00f5es de varejo, o que muitas vezes requer a densidade preditiva para um processo de tomada de decis\u00e3o. A principal contribui\u00e7\u00e3o deste artigo \u00e9 a modelagem da previs\u00e3o de demanda di\u00e1ria de centros de distribui\u00e7\u00e3o di\u00e1rios usando uma recente proposta para s\u00e9ries temporais n\u00e3o gaussianas, denominada de GAS (Generalized Autoregressive Score). Um estudo experimental foi realizado com dados reais de uma grande rede varejista no Brasil. Um modelo GAS log-normal \u00e9 comparado a benchmarks, tais como redes neurais, regress\u00e3o linear e suaviza\u00e7\u00e3o exponencial. Os resultados mostram que o modelo GAS \u00e9 uma alternativa competitiva \u00e0 previs\u00e3o de demanda do varejo em frequ\u00eancia di\u00e1ria, com a vantagem de produzir uma densidade preditiva por constru\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-50824\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2021\/06\/artigo-professor-denis.png\" alt=\"\" width=\"900\" height=\"687\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2021\/06\/artigo-professor-denis.png 1266w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2021\/06\/artigo-professor-denis-434x331.png 434w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2021\/06\/artigo-professor-denis-768x586.png 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2021\/06\/artigo-professor-denis-695x530.png 695w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa \u00e9 uma parceria do professor Denis Borenstein, Henrique Hoeltgebaum, ex-bolsista da EA, Cristiano Fernandes e \u00c1lvaro Veiga, docentes na PUC-RJ<\/p>\n","protected":false},"author":3,"featured_media":50824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[29,82,26,59,50],"class_list":["post-50821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-eventos","tag-pesquisa","tag-ppga","tag-professores","tag-ufrgs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professor da EA publica artigo na \u00e1rea de Business Analytics aplicada ao varejo em revista internacional &middot; Escola de 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Master","author_link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/author\/ea_admin_master\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/category\/noticias\/\" rel=\"category tag\">Not\u00edcias<\/a>","rttpg_excerpt":"A pesquisa \u00e9 uma parceria do professor Denis Borenstein, Henrique Hoeltgebaum, ex-bolsista da EA, Cristiano Fernandes e \u00c1lvaro Veiga, docentes na PUC-RJ","_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts\/50821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/comments?post=50821"}],"version-history":[{"count":0,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/posts\/50821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/media\/50824"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/media?parent=50821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/categories?post=50821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-json\/wp\/v2\/tags?post=50821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}