{"id":54048,"date":"2022-03-28T11:05:34","date_gmt":"2022-03-28T14:05:34","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=54048"},"modified":"2022-03-28T11:06:04","modified_gmt":"2022-03-28T14:06:04","slug":"grupo-de-estudos-em-marketing-de-servicos-promove-segundo-encontro-de-2022","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2022\/03\/28\/grupo-de-estudos-em-marketing-de-servicos-promove-segundo-encontro-de-2022\/","title":{"rendered":"Grupo de Estudos em Marketing de Servi\u00e7os promove segundo encontro de 2022"},"content":{"rendered":"<p>N\u00f3s do GEMS (Grupo de Estudos em Marketing de Servi\u00e7os), sob coordena\u00e7\u00e3o da professora Cristiane Pizzutti, convidamos a todos para o nosso segundo encontro do ano.<\/p>\n<p>Desta vez, a apresenta\u00e7\u00e3o ser\u00e1 por conta da Juliana Batista, doutoranda da FGV-EAESP, que ir\u00e1 discutir o artigo &#8220;Sarcastic or Assertive: How Should Brands Reply to Consumers\u2019 Uncivil Comments on Social Media in the Context of Brand Activism?&#8221;, do qual \u00e9 primeira autora e que foi recentemente publicado no Journal of Interactive Marketing.<br \/>\nEsse encontro online vai ser na sexta-feira, dia 01\/04 \u00e0s 14:30h.<\/p>\n<p>Assim como no anterior, quem tiver interesse em participar deve enviar e-mail para\u00a0<a href=\"mailto:gems.ufrgs@gmail.com\" target=\"_blank\" rel=\"noopener\">gems.ufrgs@gmail.com<\/a>\u00a0que enviaremos o link no dia do evento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54049 size-full\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2022\/03\/IMG-20220328-WA0007.jpg\" alt=\"\" width=\"940\" height=\"788\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2022\/03\/IMG-20220328-WA0007.jpg 940w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2022\/03\/IMG-20220328-WA0007-395x331.jpg 395w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2022\/03\/IMG-20220328-WA0007-768x644.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2022\/03\/IMG-20220328-WA0007-632x530.jpg 632w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O encontro \u00e9 promovido pelo GEMS (Grupo de Estudos em Marketing de Servi\u00e7os), sob coordena\u00e7\u00e3o da professora Cristiane Pizzutti, e ocorre dia 01\/04 \u00e0s 14:30h<\/p>\n","protected":false},"author":3,"featured_media":54049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-54048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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