{"id":59469,"date":"2023-11-08T15:15:29","date_gmt":"2023-11-08T18:15:29","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=59469"},"modified":"2023-11-13T18:01:31","modified_gmt":"2023-11-13T21:01:31","slug":"grupos-de-pesquisa-da-ea-promovem-workshop","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2023\/11\/08\/grupos-de-pesquisa-da-ea-promovem-workshop\/","title":{"rendered":"PPGA\/UFRGS realiza workshop em 16\/11 na EA"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>O Programa de P\u00f3s-gradua\u00e7\u00e3o em Administra\u00e7\u00e3o (PPGA\/UFRGS), por meio dos grupos de pesquisa\u00a0Marketing Analytics e <a href=\"https:\/\/www.ufrgs.br\/gpmc\/language\/pt\/\">\u00a0Marketing e Consumo (GPMC)<\/a>, promove o workshop<strong>\u00a0Marketing for the Greater Good,\u00a0<\/strong>ministrado pelo professor Sarang Sunder, da Kelley School of Business, da Universidade de Indiana (EUA). A oficina ocorre no dia 16 de novembro, quinta-feira, das 9h \u00e0s 12h, na Escola de Administra\u00e7\u00e3o da UFRGS. A inciativa \u00e9 dos grupos de pesquisa com o apoio do PPGA e recursos PROEX\/CAPES.<\/p>\n<p>A atividade ser\u00e1 ministrada em ingl\u00eas e podem participar estudantes de gradua\u00e7\u00e3o e de p\u00f3s-gradua\u00e7\u00e3o, de distintos cursos da UFRGS e de outras universidades, e profissionais interessados.<\/p>\n<p>As inscri\u00e7\u00f5es devem ser efetuadas no <a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=Mc_rUTlYLkGDu4AaK6eGJ0e_4Rg7n7JCvtU5KS11NwxUMU1KUzU2M1FQSExGV0dXRUcyMUJFREdJQy4u\">link<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sobre o ministrante<\/strong><\/p>\n<p>Sarang Sunder \u00e9 professor de marketing na Kelley School of Business, Universidade de Indiana (EUA). Ele recebeu seu doutorado e mestrado em Marketing pela Georgia State University e gradua\u00e7\u00e3o em engenharia mec\u00e2nica pela Anna University, na \u00cdndia. Sua pesquisa se concentra na aplica\u00e7\u00e3o de metodologias estat\u00edsticas rigorosas para responder quest\u00f5es relevantes de marketing e pol\u00edticas p\u00fablicas. Seus atuais interesses de pesquisa incluem a compreens\u00e3o de quest\u00f5es substantivas de marketing em Customer Relationship Management (CRM), Salesforce Management e Healthcare. A pesquisa de Sarang foi publicada em v\u00e1rios peri\u00f3dicos importantes, como Journal of Marketing Research, Harvard Business Review, Journal of Retailing e Journal of International Marketing. Ele tamb\u00e9m recebeu pr\u00eamios como o pr\u00eamio John Howard\/AMA Doctoral Dissertation em 2015, o pr\u00eamio Mary Kay\/AMS Doctoral Dissertation em 2016 e o pr\u00eamio Don Lehmann de melhor disserta\u00e7\u00e3o publicada na JM\/JMR em 2017.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Servi\u00e7o:<\/strong><\/p>\n<p>Workshop &#8211; Marketing for the Greater Good<br \/>\nData: 16\/11\/2023 (quinta-feira)<br \/>\nHor\u00e1rio: das 9h \u00e0s 12h<br \/>\nLocal: Escola de Administra\u00e7\u00e3o da UFRGS &#8211; Rua Washington Luiz, 855 &#8211; Centro Hist\u00f3rico, Porto Alegre\/ RS.<br \/>\nSala: 206<\/p>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-59468\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2023\/11\/ppga-Oficina-MKT-for-the-greater-good-460x530.png\" alt=\"\" width=\"460\" height=\"530\" 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