{"id":70019,"date":"2026-09-21T13:55:53","date_gmt":"2026-09-21T16:55:53","guid":{"rendered":"https:\/\/www.ufrgs.br\/escoladeadministracao\/?p=70019"},"modified":"2026-09-21T14:12:49","modified_gmt":"2026-09-21T17:12:49","slug":"publicacao-faz-homenagem-a-macada","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/escoladeadministracao\/2026\/09\/21\/publicacao-faz-homenagem-a-macada\/","title":{"rendered":"Publica\u00e7\u00e3o dedica homenagem a Ma\u00e7ada"},"content":{"rendered":"<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-70021 aligncenter\" src=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2026\/09\/BANNERS-PASTA-PRINCIPAL-42-500x331.jpg\" alt=\"\" width=\"500\" height=\"331\" srcset=\"https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2026\/09\/BANNERS-PASTA-PRINCIPAL-42-500x331.jpg 500w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2026\/09\/BANNERS-PASTA-PRINCIPAL-42-800x530.jpg 800w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2026\/09\/BANNERS-PASTA-PRINCIPAL-42-768x508.jpg 768w, https:\/\/www.ufrgs.br\/escoladeadministracao\/wp-content\/uploads\/2026\/09\/BANNERS-PASTA-PRINCIPAL-42.jpg 1300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p>A recente publica\u00e7\u00e3o &#8220;<a href=\"https:\/\/dataschool.com.br\/publicacoes\/panorama-do-letramento-em-dados-e-ia-no-brasil-2026\">Panorama do Letramento em Dados e IA no Brasil 2026<\/a>&#8220;, lan\u00e7ado pela DataSchool com a coordena\u00e7\u00e3o de Henrique Portella, traz uma homenagem especial ao professor <strong>Ant\u00f4nio Carlos Gastaud Ma\u00e7ada<\/strong>, pesquisador da Escola de Administra\u00e7\u00e3o da UFRGS falecido em 2026.<\/p>\n<p>Na homenagem, a documento cita que o professor Ma\u00e7ada construiu uma carreira acad\u00eamica de destaque no campo dos sistemas de informa\u00e7\u00e3o e da gest\u00e3o de dados, com trabalhos publicados em peri\u00f3dicos internacionais e uma gera\u00e7\u00e3o de mestres e doutores formados sob sua orienta\u00e7\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Confira um trecho do texto em mem\u00f3ria ao docente:<\/strong><\/p>\n<p>&#8220;Ma\u00e7ada foi tamb\u00e9m um dos poucos pesquisadores brasileiros a olhar para o Letramento em Dados com rigor cient\u00edfico. Com seu grupo de pesquisa, investigou a sobrecarga de dados, o tecnoestresse, a fadiga cognitiva e o comportamento de evita\u00e7\u00e3o em ambientes ricos em dados, e a rela\u00e7\u00e3o de tudo isso com o desempenho das pessoas. Essa produ\u00e7\u00e3o segue viva: em 2026, novos artigos do grupo foram publicados em peri\u00f3dicos internacionais, sinal da escola de pesquisadores que ele formou e que continua o trabalho. \u00c9 dele o contraponto mais inc\u00f4modo e mais necess\u00e1rio deste relat\u00f3rio: mais dados n\u00e3o significam, por si s\u00f3s, melhores decis\u00f5es&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sobre a publica\u00e7\u00e3o<\/strong><\/p>\n<p>&#8220;Panorama do Letramento em Dados e IA no Brasil 2026&#8221; \u00e9 um estudo qualitativo baseado em tr\u00eas anos de eventos <em>Data Literacy Talks<\/em> e enquetes com uma comunidade de mais de 1.100 profissionais. O relat\u00f3rio aponta que o letramento e o <em>reskilling<\/em> em intelig\u00eancia artificial migraram de uma pauta puramente tecnol\u00f3gica para uma estrat\u00e9gia centrada em pessoas e cultura. O estudo revela que, embora 84% das empresas j\u00e1 tenham liberado o uso de IA generativa no ambiente de escrit\u00f3rio, 66% o fazem sem oferecer uma capacita\u00e7\u00e3o ampla para as suas equipes. Al\u00e9m disso, destaca o amadurecimento do mercado na cria\u00e7\u00e3o de trilhas de aprendizado segmentadas por personas e a consolida\u00e7\u00e3o de quatro compet\u00eancias centrais (ler, trabalhar, analisar e comunicar dados). Por outro lado, a publica\u00e7\u00e3o evidencia fragilidades cr\u00edticas, como a falta de indicadores formais para medir o impacto financeiro ou no neg\u00f3cio (com 57% das empresas n\u00e3o realizando essa medi\u00e7\u00e3o) e a total exclus\u00e3o dos profissionais da opera\u00e7\u00e3o e da linha de frente dos programas de capacita\u00e7\u00e3o conceitual.<\/p>\n<div role=\"heading\" aria-level=\"4\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=aTGqdb_33\/fLk2Md\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(22, 23, 26);\"><\/div>\n<div class=\"AdPoic\" role=\"heading\" aria-level=\"4\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=aTGqdb_33\/fLk2Md\" data-sfc-root=\"ep\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(22, 23, 26);\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif, &quot;Noto Color Emoji&quot;; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(22, 23, 26);\">Sobre a DataSchool &#8211;<\/strong> \u00e9 uma empresa brasileira especializada em educa\u00e7\u00e3o corporativa focada em alfabetiza\u00e7\u00e3o de dados<!--TgQPHd|||[]--> (<em>data literacy<\/em>) e intelig\u00eancia artificial para organiza\u00e7\u00f5es e profissionais<br \/>\n<!--TgQPHd|||[]--><\/div>\n<div class=\"n6owBd awi2gc\" 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