{"id":36,"date":"2024-04-30T12:06:36","date_gmt":"2024-04-30T15:06:36","guid":{"rendered":"https:\/\/www.ufrgs.br\/gastronomiacultural\/?page_id=36"},"modified":"2025-05-26T10:51:44","modified_gmt":"2025-05-26T13:51:44","slug":"identidade-visual","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/gastronomiacultural\/identidade-visual\/","title":{"rendered":"IDENTIDADE VISUAL"},"content":{"rendered":"<p><b>IDENTIDADE VISUAL<\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-668\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1.jpg\" alt=\"\" width=\"2048\" height=\"690\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1.jpg 2048w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1-300x101.jpg 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1-1024x345.jpg 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1-768x259.jpg 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/cropped-06-GC_Logo-Colorido_Horizontal_Fundo_Marrom-scaled-1-2048x690-1-1536x518.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-669\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1.png\" alt=\"\" width=\"1200\" height=\"290\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1.png 1200w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1-300x73.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1-1024x247.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1-768x186.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-670\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro.png\" alt=\"\" width=\"1657\" height=\"546\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro.png 1657w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-300x99.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1024x337.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-768x253.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/gastro-1536x506.png 1536w\" sizes=\"(max-width: 1657px) 100vw, 1657px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-671\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Opera-Instantaneo_2025-03-18_140924_www.ufrgs_.br_.png\" alt=\"\" width=\"597\" height=\"551\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Opera-Instantaneo_2025-03-18_140924_www.ufrgs_.br_.png 597w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Opera-Instantaneo_2025-03-18_140924_www.ufrgs_.br_-300x277.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-92\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2024\/06\/cropped-logo-Photoroom-2-1.png\" alt=\"\" width=\"617\" height=\"691\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2024\/06\/cropped-logo-Photoroom-2-1.png 617w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2024\/06\/cropped-logo-Photoroom-2-1-268x300.png 268w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-630\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/16-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-631\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo.jpg\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo.jpg 1600w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo-300x200.jpg 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo-1024x682.jpg 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo-768x512.jpg 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/comunicacao-logo-1536x1023.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-632\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/Copia-de-1-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-633\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/1-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-634\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/2-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-635\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/3.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/3.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/3-300x200.png 300w, 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https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/4-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-638\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/5-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-639\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/6-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-640\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/7-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-641\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/8-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-642\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/9-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-643\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/10-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-644\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/11-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-645\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/12-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-646\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/13-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-647\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/14-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-648\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15.png\" alt=\"\" width=\"1772\" height=\"1181\" srcset=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15.png 1772w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15-300x200.png 300w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15-1024x682.png 1024w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15-768x512.png 768w, https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/15-1536x1024.png 1536w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-649\" src=\"https:\/\/www.ufrgs.br\/gastronomiacultural\/wp-content\/uploads\/2025\/05\/barra-logo-comunicacao_.jpg\" alt=\"\" width=\"1600\" height=\"400\" 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