{"id":1453,"date":"2015-07-15T10:54:24","date_gmt":"2015-07-15T13:54:24","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?page_id=1453"},"modified":"2023-09-12T21:17:27","modified_gmt":"2023-09-13T00:17:27","slug":"themes","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/gpmc\/themes\/","title":{"rendered":"Research Themes"},"content":{"rendered":"
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Theoretical:<\/strong><\/p>\n

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  1. Consumer behavior (Judgment and Decision Making)<\/li>\n
  2. Consumer\/predictive analytics<\/li>\n
  3. Demand forecasting and market potential estimation<\/li>\n
  4. Market dynamics<\/li>\n<\/ol>\n

    Methodological:<\/strong><\/p>\n

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    1. \n
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      1. Artificial Intelligence\/Machine Learning\/Deep Learning<\/li>\n
      2. Behavior\/demand prediction based on:\n
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        • Secondary data (e.g., Census, IBGE\/POF, Google Places, industry data, etc.)<\/li>\n
        • Natural Language Processing (NLP) of social media data (e.g., Twitter)<\/li>\n
        • Satellite imagery and demographics estimation<\/li>\n<\/ul>\n<\/li>\n
        • Forecasting and Spatial econometrics<\/li>\n
        • Bayesian inference<\/li>\n
        • Experimental design<\/li>\n
        • Data Science and open-source tools<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          \n<\/div>\n<\/div>\n