{"id":1470,"date":"2015-07-15T11:11:32","date_gmt":"2015-07-15T14:11:32","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?page_id=1470"},"modified":"2023-09-12T20:39:01","modified_gmt":"2023-09-12T23:39:01","slug":"papers-in-journals","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/gpmc\/papers-in-journals\/","title":{"rendered":"Papers in Journals"},"content":{"rendered":"
<\/div>\n

2023<\/strong><\/p>\n

Netto, C. F. S., Brei, V. A., Hyndman, R. J. (2023), Forecasting system\u2019s accuracy: a framework for the comparison of different structures, Applied Stochastic Models in Business and Industry (IN PRESS).<\/p>\n

Freitas Silveira Netto, Carla; Bahrami, Mohsen; Andrade Brei, Vin\u00edcius; Bozkaya, Burcin; Balcisoy, Selim; Paul Pentland, Alex. (2023), Disaggregating Sales Prediction: A Gravitational Approach, Expert Systems with Applications, Vol. 217, p. 119565. https:\/\/doi.org\/10.1016\/j.eswa.2023.119565<\/a>.<\/p>\n

Brei, V.A., Rech, N., Bozkaya, B., Balcisoy, S., Pentland, A.P. and Silveira Netto, C.F. (2023), Satellite imagery and machine learning for channel member selection, International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print. https:\/\/doi.org\/10.1108\/IJRDM-02-2023-0073<\/a>.<\/p>\n

2022<\/strong><\/p>\n

CERVI, CLEBER; BREI, VINICIUS ANDRADE . Choice deferral: The interaction effects of visual boundaries and consumer knowledge. JOURNAL OF RETAILING AND CONSUMER SERVICES, v. 68, p. 103058, 2022. https:\/\/doi.org\/10.1016\/j.jretconser.2022.103058<\/a><\/p>\n

2020<\/strong><\/p>\n

PASDIORA, MARIA ALICE ; BREI, VINICIUS A. ;\u00a0NICOLAO, LEONARDO\u00a0. When repetitive consumption leads to predictions of faster adaptation. Journal of Consumer Behaviour, v. 19, p. 450-462, 2020. https:\/\/doi.org\/10.1002\/cb.1823<\/a><\/p>\n

BREI, VINICIUS ANDRADE ;\u00a0NICOLAO, LEONARDO\u00a0; PASDIORA, MARIA ALICE ; AZAMBUJA, RODOLFO CORAL . An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data. BAR. BRAZILIAN ADMINISTRATION REVIEW, v. 17, p. 1-33, 2020. https:\/\/doi.org\/10.1590\/1807-7692bar2020190125<\/a><\/p>\n

BREI, VINICIUS ANDRADE. Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments. Foundations and Trends\u00ae in Marketing, v. 14, p. 173-236, 2020. http:\/\/dx.doi.org\/10.1561\/1700000065<\/a><\/p>\n

BREI, Vin\u00edcius Andrade; MAZZON, JOS\u00c9 AFONSO ; FARIAS, SALOM\u00c3O ALENCAR DE ; MATOS, CELSO AUGUSTO DE . 1\u00ba Censo Brasileiro dos Pesquisadores Acad\u00eamicos de Marketing. RIMAR, v. 10, p. 78-94, 2020. https:\/\/doi.org\/10.4025\/rimar.v10i2.48142<\/a><\/p>\n

COSTA, A. S. M. ; PAIVA, E. L. ; GOMES, M. V. P. ;\u00a0BREI, VINICIUS ANDRADE\u00a0. IMPACTOS DA COVID-19 NAS ORGANIZA\u00c7\u00d5ES. RAE. Revista de Administra\u00e7\u00e3o de Empresas, v. 60, p. 385-387, 2020. https:\/\/doi.org\/10.1590\/S0034-759020200602<\/a><\/p>\n

CERVI, C.. Heur\u00edsticas na escolha: Como a organiza\u00e7\u00e3o dos produtos na prateleira influencia as decis\u00f5es de compra dos consumidores. REVISTA DE ADMINISTRA\u00c7\u00c3O DA UNIMEP, v. 18, p. 111-131, 2020.<\/p>\n

2019<\/strong><\/p>\n

NETTO, CARLA FREITAS SILVEIRA; SLONGO, LUIZ ANTONIO . M\u00e9tricas de marketing, Big Data e o papel do departamento de marketing. Revista de administra\u00e7\u00e3o da UFSM, v. 12, p. 527, 2019. https:\/\/doi.org\/10.5902\/1983465922046<\/a><\/p>\n

2018<\/strong><\/p>\n

RIBEIRO, SYLVIO; OLIVEIRA, DANIEL MAX DE SOUSA ; PETROLL, MARTIN DE LA MARTINI\u00c8RE . A Persuas\u00e3o Inconsciente: Um Modelo Conceitual sobre os Efeitos da Multitarefa de M\u00eddia sobre a Flu\u00eancia de Processamento do Consumidor. REMARK. REVISTA BRASILEIRA DE MARKETING, v. 17, p. 370-384, 2018. https:\/\/doi.org\/10.5585\/remark.v17i3.3626<\/a><\/p>\n

2017<\/strong><\/p>\n

HELDT, R. ; LIONELLO, R. L. ; SILVA, I. M. ; NOGUEIRA, F. E. A. ;\u00a0NICOLAO, L.\u00a0;\u00a0BREI, V. A.\u00a0. Efeitos de Valuation e Devaluation em Um Contexto de Necessidade Social. International Journal of Business & Marketing, v. 2, p. 3-15, 2017.<\/p>\n

PACHECO, N. A. ; BECKER, L. C. B. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A light in the dark: the benefits of co-production in service failures. JOURNAL OF RETAILING AND CONSUMER SERVICES, v. 34, p. 95-101, 2017. http:\/\/dx.doi.org\/10.1016\/j.jretconser.2016.09.012<\/a><\/p>\n

ARAUJO, CLECIO FALC\u00c3O ; CELLEGARO, ANA RITA CATELAN ; BREI, VINICIUS ANDRADE . A Rela\u00e7\u00e3o entre a Orienta\u00e7\u00e3o da Compra e o Tipo de Desconto e seus Efeitos na Probabilidade de Compra dos Consumidores. REMARK. REVISTA BRASILEIRA DE MARKETING, v. 16, p. 16-27, 2017. https:\/\/doi.org\/10.5585\/remark.v16i1.3393<\/a><\/p>\n

BREI, VINICIUS ANDRADE; FARIAS, S. ; MATOS, C. A. ; MAZZON, J. A. . UM GUIA DE AVALIA\u00c7\u00c3O DE ARTIGOS CIENT\u00cdFICOS EM MARKETING. RAE-Revista de Administracao de Empresas, v. 57, p. 391-400, 2017. https:\/\/doi.org\/10.1590\/S0034-759020170408<\/a><\/p>\n

BREI, VINICIUS ANDRADE. How is a bottled water market created?. Wiley Interdisciplinary Reviews: Water, v. 5, p. e1220-14, 2017. https:\/\/doi.org\/10.1002\/wat2.1220<\/a><\/p>\n

2016<\/strong><\/p>\n

NICOLAO, LEONARDO; YORKSTON, ERIC ; BROCATO, DEANNE ; BREI, VINICIUS ANDRADE . Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers. BAR. Brazilian Administration Review, v. 13, p. 19-32, 2016. https:\/\/doi.org\/10.1590\/1807-7692bar2016160020<\/a><\/p>\n

NEVES, G. S.\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. O Impacto da Intera\u00e7\u00e3o Social na Adapta\u00e7\u00e3o Hed\u00f4nica do Consumidor. RAC. REVISTA DE ADMINISTRA\u00c7\u00c3O CONTEMPOR\u00c2NEA (ONLINE), v. 20, p. 347-367, 2016. https:\/\/doi.org\/10.1590\/1982-7849rac2016150010<\/a><\/p>\n

KIELING, A. P. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0;\u00a0VIEIRA, V. A.\u00a0. The Influence of Negative Surprise on Hedonic Adaptation. BBR. Brazilian Business Review (English Edition. Online), v. 13, p. 111-132, 2016. https:\/\/doi.org\/10.15728\/bbr.2016.13.3.6<\/a><\/p>\n

BREI, Vin\u00edcius Andrade. Encontro de Marketing (EMA) 2016. REMARK. REVISTA BRASILEIRA DE MARKETING, v. 15, p. 445-447, 2016. https:\/\/doi.org\/10.5585\/remark.v15i4.3451<\/a><\/p>\n

2015<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade; TADAJEWSKI, M. . Crafting the market for bottled water: a social praxeology approach. European Journal of Marketing, v. 49, p. 327-349, 2015. http:\/\/dx.doi.org\/10.1108\/EJM-03-2013-0172<\/a><\/p>\n

B\u00f6hm, Steffen ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; DABHI, Siddhartha . EDF Energy\u2019s Green CSR Claims Examined: The Follies of Global Carbon Commodity Chains. Global Networks (Oxford. Print), v. 15, p. S87-S107, 2015. https:\/\/doi.org\/10.1111\/glob.12089<\/a><\/p>\n

2014<\/strong><\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . A forma\u00e7\u00e3o do h\u00e1bito de consumo infantil: uma an\u00e1lise cr\u00edtica da Teoria de Consumo de Status aplicada \u00e0s classes sociais altas e baixas no Brasil. Organiza\u00e7\u00f5es & Sociedade (Impresso), v. 21, p. 789-813, 2014. https:\/\/doi.org\/10.1590\/S1984-92302014000100003<\/a><\/p>\n

PASDIORA, M. A. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A forma\u00e7\u00e3o do h\u00e1bito de consumo infantil: uma an\u00e1lise cr\u00edtica da Teoria de Consumo de Status aplicada \u00e0s classes sociais altas e baixas no Brasil. ORGANIZA\u00c7\u00d5ES & SOCIEDADE (ONLINE), v. 21, p. 789-813, 2014. https:\/\/doi.org\/10.1590\/S1984-92302014000100003<\/a><\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0VIEIRA, V. A.\u00a0; MATOS, C. A. . Meta-Analysis In Marketing. REMark. Revista Brasileira de Marketing, v. 13, p. 84-97, 2014. https:\/\/doi.org\/10.5585\/remark.v13i2.2681<\/a><\/p>\n

2013<\/strong><\/p>\n

BREI, V.; BOHM, S. . \u20181L=10L for Africa\u2019: Corporate social responsibility and the transformation of bottled water into a \u2018consumer activist\u2019 commodity. DISCOURSE & SOCIETY, v. 25, p. 3-31, 2013. http:\/\/dx.doi.org\/10.1177\/0957926513503536<\/a><\/p>\n

AQUINO, L. S. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. \u00c9 Poss\u00edvel Manter nosso Bem-Estar Consumindo a Mesma Variedade de Produtos? A Influ\u00eancia da Categoriza\u00e7\u00e3o na Sacia\u00e7\u00e3o do Consumidor.. An\u00e1lise (PUCRS. Online), v. 24, p. 16-27, 2013.<\/p>\n

2012<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0MARQUES, T. R. F.\u00a0; TCHOLAKIAN, N. . Bom humor \u00e9 bom para consumir menos? Uma an\u00e1lise das rela\u00e7\u00f5es entre humor e sacia\u00e7\u00e3o de consumo. An\u00e1lise (PUCRS), v. 23, p. 118-128, 2012.<\/p>\n

2011<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade; B\u00f6hm, Steffen . Corporate social responsibility as cultural meaning management: a critique of the marketing of `ethical\u00bf bottled water. Business Ethics-A European Review, v. 20, p. 233-252, 2011. http:\/\/dx.doi.org\/10.1111\/j.1467-8608.2011.01626.x<\/a><\/p>\n

BREI, Vin\u00edcius Andrade; D\u2019Avila, L\u00edvia ; CAMARGO, Luis Felipe ;\u00a0ENGELS, Juliana\u00a0. The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis. BAR. Brazilian Administration Review, v. 8, p. 266-287, 2011. https:\/\/doi.org\/10.1590\/S1807-76922011000300004<\/a><\/p>\n

BREI, Vin\u00edcius Andrade; GARCIA, Luciana B. ;\u00a0STREHLAU, Suzane\u00a0. A Influ\u00eancia do Marketing na Erotiza\u00e7\u00e3o Precoce Infantil Feminina. TEORIA E PRATICA EM ADMINISTRACAO, v. 1, p. 97-116, 2011. https:\/\/doi.org\/10.21714\/2238-104X2011v1i1-11899<\/a><\/p>\n

2010<\/strong><\/p>\n

SILVEIRA NETTO, C. F.;\u00a0BREI, Vinicius Andrade\u00a0; FLORES-PEREIRA, Maria Tereza . O fim da inf\u00e2ncia? As a\u00e7\u00f5es de marketing e a \u2018adultiza\u00e7\u00e3o\u2019 do consumidor infantil. RAM. REVISTA DE ADMINISTRA\u00c7\u00c3O MACKENZIE (ONLINE), v. 11, p. 129-150, 2010. https:\/\/doi.org\/10.1590\/S1678-69712010000500007<\/a><\/p>\n

FELDENS, Eliane Gerson\u00a0;\u00a0FELDENS, Carlos Alberto\u00a0;\u00a0KRAMER, Paulo Fiorani\u00a0; DA SILVA, Kapila Gomes ; MUNARI, Carolina Cabral ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Understanding school teacher?s knowledge regarding dental trauma: a basis for future interventions. Dental Traumatology (Print), v. 26, p. 158-163, 2010. https:\/\/doi.org\/10.1111\/j.1600-9657.2009.00863.x<\/a><\/p>\n

2009<\/strong><\/p>\n

NICOLAO, LEONARDO; IRWIN, JULIE\u00a0R. ; GOODMAN, JOSEPH\u00a0K. . Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?. Journal of Consumer Research, v. 36, p. 188-198, 2009. https:\/\/doi.org\/10.1086\/597049<\/a><\/p>\n

2008<\/strong><\/p>\n

BOHM, Steffen ; BREI, Vin\u00edcius Andrade . Marketing the Hegemony of Development: of Pulp Fictions and Green Deserts. Marketing Theory, v. 8, p. 339-366, 2008. https:\/\/doi.org\/10.1177\/1470593108096540<\/a><\/p>\n

2007<\/strong><\/p>\n

PERIN, Marcelo\u00a0;\u00a0SAMPAIO, Cl\u00e1udio\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Loyalty\u00b4s Antecedents: a Cross-Sector Study. Latin American Business Review (Binghamton, N.Y.), v. 8, p. 65-84, 2007. https:\/\/doi.org\/10.1300\/J140v08n01_04<\/a><\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0ROSSI, Carlos Alberto Vargas\u00a0; EVRARD, Yves . As necessidades e os desejos na forma\u00e7\u00e3o discursiva do marketing: base consistente ou ret\u00f3rica legitimadora?. Cadernos EBAPE.BR (FGV), v. 5, p. 01-21, 2007. https:\/\/doi.org\/10.1590\/S1679-39512007000400004<\/a><\/p>\n

2006<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0LIBERALI, Guilherme\u00a0. O uso da t\u00e9cnica de modelagem em equa\u00e7\u00f5es estruturais na \u00e1rea de Marketing: Um estudo comparativo entre publica\u00e7\u00f5es no Brasil e no exterior. RAC. Revista de Administra\u00e7\u00e3o Contempor\u00e2nea (Impresso), v. 10, p. 131-151, 2006. https:\/\/doi.org\/10.1590\/S1415-65552006000400007<\/a><\/p>\n

2005<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0ROSSI, Carlos Alberto Vargas\u00a0. Confian\u00e7a, Valor Percebido e Lealdade em Trocas Relacionais de Servi\u00e7o: Um Estudo com Usu\u00e1rios de Internet Banking no Brasil. RAC. Revista de Administra\u00e7\u00e3o Contempor\u00e2nea (Impresso), v. 9, p. 145-168, 2005. https:\/\/doi.org\/10.1590\/S1415-65552005000200008<\/a><\/p>\n

2004<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade. Constru\u00e7\u00e3o da Confian\u00e7a em Trocas Relacionais de Servi\u00e7o. GEST\u00c3O.ORG, UFPE, v. 2, n.1, p. 65-78, 2004.<\/p>\n

2002<\/strong><\/p>\n

NICOLAO, L.;\u00a0LARAN, J. A.\u00a0. A Domin\u00e2ncia Paradigm\u00e1tica na Pesquisa em Comportamento do Consumidor e a Busca por uma Perspectiva Pluralista. RIMAR. Revista Interdisciplinar de Marketing, v. 1, n.2, 2002. https:\/\/doi.org\/10.4025\/rimar.v1i2.26338<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2023 Netto, C. F. S., Brei, V. A., Hyndman, R. J. (2023), Forecasting system\u2019s accuracy: a framework for the comparison[…]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/pages\/1470"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=1470"}],"version-history":[{"count":26,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/pages\/1470\/revisions"}],"predecessor-version":[{"id":4473,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/pages\/1470\/revisions\/4473"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=1470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}