{"id":1480,"date":"2015-07-15T11:22:44","date_gmt":"2015-07-15T14:22:44","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?page_id=1480"},"modified":"2023-09-12T21:07:26","modified_gmt":"2023-09-13T00:07:26","slug":"papers-in-congress","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/gpmc\/papers-in-congress\/","title":{"rendered":"Papers in Conferences"},"content":{"rendered":"
<\/div>\n

Articles (full or abstracts) authored by GPMC members presented at conferences<\/strong><\/p>\n

2023<\/strong><\/p>\n

ALBUQUERQUE, R. P.; MIRANDA, J. L.; KLEIN, F.; BANGEMANN, A.; SLONGO, L. A.. <\/span>Metaverso: uma Perspectiva da Cadeia Meios-Fim<\/span>. In: XLVII Encontro da Anpad \u2013 EnAnpad, 2023, S\u00e3o Paulo. XLVII Encontro da Anpad \u2013 EnAnpad, 2023.<\/p>\n

de CONTO, P.; BREI, V. A.. The Operationalization of Entrepreneurial Marketing: A Systematic Literature Review and Research Agenda<\/span>. In: XLVII Encontro da Anpad \u2013 EnAnpad, 2023, S\u00e3o Paulo. XLVII Encontro da Anpad \u2013 EnAnpad, 2023.<\/p>\n

FLORES, A. F.; BREI, V. A.. Connecting Spatial Marketing and Business Opportunity Identification Theories: A Bibliometric Analysis<\/span>. In: XLVII Encontro da Anpad \u2013 EnAnpad, 2023, S\u00e3o Paulo. XLVII Encontro da Anpad \u2013 EnAnpad, 2023.<\/p>\n

BREI, Vin\u00edcius Andrade; TRINDADE, Jaiany Rocha. WOULD MARKETING SCIENCE BE STRONGER HAD IT BEEN LESS FREQUENTIST?. In: Global Marketing Conference, <\/i>2023, Seoul. Global Marketing Conference at Seoul, 2023.<\/p>\n

GASPARIN, Isadora; BREI, Vin\u00edcius Andrade; SLONGO, Luis Antonio. Toward a Theory of Touchpoints: Evolution, Metatheoretical Analysis, and Conceptual Integration. In: AMA Winter Academic Conference, 2023, Scottdale. AMA Winter Academic Conference Proceedings. Nashville: AMA, 2023.<\/p>\n

2022<\/strong><\/p>\n

BREI, V. A. . Would Marketing Science be stronger had it been less frequentist and more Bayesian?. In: XLVI Encontro da Anpad – EnAnpad, 2022. XLVI Encontro da Anpad – EnAnpad, 2022.<\/p>\n

FLORES, A. F.; BREI, V. A. . Business Opportunity Identification: a bibliometric analysis. In: XLVI Encontro da Anpad – EnAnpad, 2022. XLVI Encontro da Anpad – EnAnpad, 2022.<\/p>\n

LIMA, S. C. ;\u00a0NICOLAO, L.\u00a0. A Percep\u00e7\u00e3o de Autenticidade na Vis\u00e3o do Consumidor sobre Campanhas Publicit\u00e1rias Sustent\u00e1veis no Varejo. In: XLVI Encontro da ANPAD, 2022, Maring\u00e1. Encontro da ANPAD, 46, 2022.<\/p>\n

BREI, Vin\u00edcius Andrade\u00a0; BOFF, Vilmar M\u00e1rio Oro ; FLORES, Alina Fonseca ; NETTO, Carla Silveira ;\u00a0LIMONGI, Ricardo\u00a0. Using Satellite Imagery and Machine Learning to Forecast Energy Consumption. In: 32nd European Conference on Operational Research (Euro 2022), 2022, Espoo – Finland. 32nd European Conference on Operational Research (Euro 2022), 2022.<\/p>\n

2021<\/strong><\/p>\n

BOFF, V. M. O.; FLORES, A. F. ; BREI, V. A. ; COELHO, R. L. F. ; NETTO, C. F. S. . Using Satellite Imagery and Deep Learning to Predict Energy Demand and Measure Sales Performance. In: XLV Encontro da ANPAD ? EnANPAD 2021, 2021, Maring\u00e1. XLV Encontro da ANPAD ? EnANPAD 2021 – Trabalhos Apresentados, 2021.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . The Upgrade Paradox: Are Better Products Bad for Consumers?. In: Encontro de Marketing da ANPAD, 2021, Online. Anais do EMA, 2021.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . Do Upgrades Influence How Much I like my Possessions?. In: Society for Consumer Psychology Conference, 2021, Online. SCP, 2021.<\/p>\n

RECH, N. ;\u00a0BREI, VINICIUS ANDRADE\u00a0; BOZKAYA, B. ; BALCISOY, S. ; GURKAN, M. ; ROSA, G. H. . Using machine learning and satellite imagery to measure store performance. In: 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021, Athens. Annals of the 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021.<\/p>\n

KUCUKSAR, Z. ; BALCISOY, S. ; BOZKAYA, B. ;\u00a0BREI, VINICIUS ANDRADE\u00a0. Understanding utilitarian and hedonic consumer behavior in a supermarket setting. In: 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021, Athens. Annals of the 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021.<\/p>\n

BOZKAYA, B. ;\u00a0NETTO, Carla. S.\u00a0; BAHRAMI, M. ;\u00a0BREI, VINICIUS ANDRADE\u00a0; BALCISOY, S. ; PENTLAND, A. . Gravitational Sales Estimation. In: 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021, Athens. Annals of the 31ST EUROPEAN CONFERENCE ON OPERATIONAL RESEARCH, 2021.<\/p>\n

RECH, N. ;\u00a0BREI, VINICIUS ANDRADE\u00a0; BOZKAYA, B. ; GURKAN, M. ; ROSA, G. H. ; PENTLAND, A. . Using Satellite Imagery and Machine Learning to Predict Sales Store Performance. In: EnANPAD 2021, 2021. Anais do EnANPAD 2021, 2021.<\/p>\n

SANTOS, S. R. ; LIMONGI, R. ;\u00a0BREI, V.\u00a0. A Decade of Research on Customer and Consumer Engagement: A Review and Future Research Agenda. In: Encontro de Marketing da ANPAD (2021), 2021. Anais do EMA 2021, 2021.<\/p>\n

GASPARIN, I. ;\u00a0BREI, V.\u00a0. Customer Touchpoints: a Bibliometric Review and Typology Development. In: Encontro de Marketing da ANPAD (2021), 2021. Anais do EMA 2021, 2021.<\/p>\n

SANTOS, S. R. ;\u00a0BREI, VINICIUS ANDRADE\u00a0. A Contribui\u00e7\u00e3o de Marketing Analytics e Dados N\u00e3o-estruturados para a Gest\u00e3o de Marketing. In: EnANPAD 2021, 2021. Anais do EnANPAD 2021, 2021.<\/p>\n

LIMONGI, Ricardo; SANTOS, Sylvio Ribeiro de Oliveira ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A Decade of Research on Customer and Consumer Engagement: A Review and Future Research Agenda. In: Encontro de Marketing (EMA) 2021 da Associa\u00e7\u00e3o Nacional de P\u00f3s Gradua\u00e7\u00e3o e Pesquisa em Administra\u00e7\u00e3o (EnANPAD), 2021, On-line. EMA 2021, 2021.<\/p>\n

2020<\/strong><\/p>\n

SILVEIRA NETTO, C. F.; BAHRAMI, M. ;\u00a0BREI, Vinicius Andrade\u00a0; BOZKAYA, B. ; BALCISOY, S. ; PENTLAND, A. . Gravitational Sales Estimation. In: EnANPAD, 2020, Porto Alegre (online). Anais do XLIV ENCONTRO DA ANPAD – EnANPAD 2020, 2020.<\/p>\n

SILVEIRA NETTO, C. F.; BAHRAMI, M. ;\u00a0BREI, Vinicius Andrade\u00a0; BOZKAYA, B. ; BALCISOY, S. ; PENTLAND, A. . Gravitational Forecast Reconciliation. In: ISMS Marketing Science Conference, 2020, Durham. Anais do ISMS Marketing Science Conference 2020, 2020.<\/p>\n

MACHADO, M. A. D. ; ALMEIDA, S. O. ;\u00a0NICOLAO, L.\u00a0. Mapping consumer intentions and actions along the journey. In: XLIV Encontro da ANPAD, 2020, Online. Anais do XLIV Encontro da ANPAD, 2020.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . Does the New Product Determine How Much I like my Old Product? The Influence of Upgrades on the Hedonic Decline for the Status Quo. In: EnANPAD, 2020, Porto Alegre (online). Anais do EnANPAD, 2020.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . Does the New iPhone Determine How Much I like my Old iPhone? The Influence of Upgrades on the Hedonic Decline for the Status Quo. In: 51th ACR Conference, 2020, Paris (online). Advances in Consumer Research, 2020.<\/p>\n

CERVI, C.\u00a0;\u00a0BREI, VINICIUS ANDRADE\u00a0. Como Limites Visuais Entre Alternativas Versus Entre Atributos Diminuem o Adiamento da Escolha. In: EnANPAD 2020, 2020, digital. Anais do EnANPAD 2020, 2020.<\/p>\n

2019<\/strong><\/p>\n

SILVEIRA NETTO, C. F.; HYNDMAN, R. J. ;\u00a0BREI, Vinicius Andrade\u00a0. What is the Optimal Strategy of Aggregation for Forecasting Sales? Time Series Forecast Reconciliation by Region, Product Category, and Channel. In: EnANPAD, 2019, S\u00e3o Paulo. Anais do XLIII Encontro da ANPAD – EnANPAD 2019, 2019.<\/p>\n

SILVEIRA NETTO, C. F.; HYNDMAN, R. J. ;\u00a0BREI, Vinicius Andrade\u00a0. What is the optimal strategy of aggregation for forecasting sales? A hierarchical forecast reconciliation by region, product category, and channel. In: 41st Annual ISMS Marketing Science Conference, 2019, Roma. Conference Proceedings of the 41st Annual ISMS Marketing Science Conference, 2019.<\/p>\n

SILVEIRA NETTO, C. F.; HYNDMAN, R. J. ;\u00a0BREI, Vinicius Andrade\u00a0. What is the Optimal Strategy of Aggregation for Forecasting Sales? Time Series Forecast Reconciliation by Region, Product Category, and Channel. In: EnANPAD, 2019, S\u00e3o Paulo. Anais do XLIII Encontro da ANPAD – EnANPAD 2019, 2019.<\/p>\n

SILVEIRA NETTO, C. F.. Forecasting in Marketing: Methods, Types of Data, and Future Research. In: EnANPAD, 2019, S\u00e3o Paulo. Anais do XLIII Encontro da ANPAD – EnANPAD 2019, 2019.<\/p>\n

BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0; PASDIORA, M. A. ; AZAMBUJA, R. C. . Predicting Smartphone Upgrades through Deep Learning Classification Models. In: XLIII Encontro da ANPAD – EnANPAD 2019, 2019, S\u00e3o Paulo. Anais do XLIII Encontro da ANPAD – EnANPAD 2019, 2019.<\/p>\n

BREI, VINICIUS A. ;\u00a0NICOLAO, L.\u00a0; PASDIORA, M. A. ; AZAMBUJA, R. C. . Who Will Upgrade to the Next Smartphone? An Integrative Deep Learning Model to Predict Upgrade Behavior of a Longitudinal Consumer Panel. In: Association for Consumer Research North American Conference, 2019, Atlanta, GA. Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2019. v. 47. p. 469-470.<\/p>\n

BREI, VINICIUS ANDRADE. Machine Learning in Marketing: Overview, Training, Applications, and Future Developments. In: EnANPAD 2019, 2019, Sao Paulo. Anais do EnANPAD 2019, 2019.<\/p>\n

CERVI, C.. Como limites visuais entre alternativas versus entre atributos diminuem o adiamento da escolha. In: 14\u00ba Congresso Latino Americano de Varejo e Consumo – CLAV, 2019, S\u00e3o Paulo. 14\u00ba Congresso Latino Americano de Varejo e Consumo – CLAV, 2019.<\/p>\n

2018<\/strong><\/p>\n

LUGOCH, M. W. ;\u00a0BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0. Psychological and Behavioral Effects of Price Order. In: VIII Encontro de Marketing da ANPAD – EMA, 2018, Porto Alegre. Anais do VIII Encontro de Marketing da ANPAD – EMA, 2018.<\/p>\n

NETTO, C. F. S. ; ROHDEN, S. F. ;\u00a0LUGOCH, M. W.\u00a0; ENGLERT, N. F. ; UBAL, V. O. . ‘Voc\u00ea aceita os termos e condi\u00e7\u00f5es?’: O papel da confian\u00e7a e do hedonismo no fornecimento de dados pessoais para aplicativos. In: VIII Encontro de Marketing da ANPAD – EMA, 2018, Porto Alegre. VIII Encontro de Marketing da ANPAD – EMA, 2018.<\/p>\n

NETTO, C. F. S. ; ROHDEN, S. F. ;\u00a0LUGOCH, M. W.\u00a0; ENGLERT, N. F. ; UBAL, V. O. . ‘Do you accept the terms and conditions?’: The role of trust and hedonic content on self disclosure to mobile apps.. In: ACR Conference, 2018, Dallas, TX. ACR Conference, 2018.<\/p>\n

CERVI, C.; KIELING, A. P. ; GLASENAPP, T. . O Efeito do Passado no Presente e no Futuro: A Influ\u00eancia de Propagandas Nost\u00e1lgicas na Previs\u00e3o da Adapta\u00e7\u00e3o Hed\u00f4nica. In: VIII Encontro de Marketing da ANPAD – EMA, 2018, Porto Alegre. Anais Encontro de Marketing da ANPAD, 2018.<\/p>\n

POSSEBON, J. ;\u00a0CERVI, C.\u00a0; FORNO, G. D. ; OLIVEIRA, M. C. ; BRONZATTO, L. C. . Fatores Que Influenciam o Consumo de Viagens Tur\u00edsticas. In: Sal\u00e3o do Conhecimento UNIJU\u00cd, 2018, Iju\u00ed. Sal\u00e3o do Conhecimento UNIJU\u00cd, 2018.<\/p>\n

2017<\/strong><\/p>\n

SILVEIRA NETTO, C. F.;\u00a0BREI, Vinicius Andrade\u00a0. Demand Forecasting in Marketing: methods, types of data, and future research. In: 37th International Symposium on Forecasting, 2017, Cairns. Proceedings ISF 2017. Medford: International Institute of Forecasters, 2017.<\/p>\n

BRONZATTI, R. ; ESPARTEL, L. B. ;\u00a0NICOLAO, L.\u00a0. Comportamento Disfuncional do Consumidor: A Influ\u00eancia do tipo de Comportamento na Rela\u00e7\u00e3o entre o Tamanho do Dano e o Tamanho da V\u00edtima. In: XLI Encontro da ANPAD – EnANPAD 2017, 2017, S\u00e3o Paulo. Anais do XLI Encontro da ANPAD – EnANPAD 2017, 2017.<\/p>\n

NICOLAO, L.;\u00a0BREI, V. A.\u00a0. Do consumers get what they want? How desires influence consumer happiness. In: Association for Consumer Research Conference, 2017, San Diego, CA. NA – Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2017. v. 45.<\/p>\n

BRONZATTI, R. ; ESPARTEL, L. B. ;\u00a0NICOLAO, L.\u00a0. Comportamento Disfuncional do Consumidor: A Influ\u00eancia do tipo de Comportamento na Rela\u00e7\u00e3o entre o Tamanho do Dano e o Tamanho da V\u00edtima.. In: Congresso Latino-Americano de Varejo (CLAV), 2017, S\u00e3o Paulo. Anais do 10\u00ba CLAV, 2017.<\/p>\n

BREI, VINICIUS ANDRADE; FARIAS, S. ; MATOS, C. A. ; MAZZON, J. A. . Cria\u00e7\u00e3o da Brazilian Marketing Science Academy: proposi\u00e7\u00f5es estrat\u00e9gicas do Comit\u00ea Cient\u00edfico de Marketing (2015-2017). In: XLI Encontro da ANPAD – EnANPAD 2017, 2017, Sao Paulo. Anais do XLI Encontro da ANPAD – EnANPAD 2017,, 2017.<\/p>\n

CERVI, C.. Heur\u00edsticas na escolha: como a organiza\u00e7\u00e3o dos produtos na prateleira influencia as decis\u00f5es de compra dos consumidores?. In: XLI Encontro da ANPAD – EnANPAD, 2017, S\u00e3o Paulo. Anais EnANPAD 2017, 2017.<\/p>\n

2016<\/strong><\/p>\n

PASDIORA, M. A. ;\u00a0BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0. When Usage Repetition Leads to Predictions of Faster Adaptation. In: Association for Consumer Research Conference, 2016, Berlim. NA – Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2016. v. 44. p. 753-753.<\/p>\n

PASDIORA, M. A. ;\u00a0BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0. When Usage Repetition Leads to Predictions of Faster Adaptation. In: VII Encontro de Marketing da ANPAD – EMA, 2016, Belo Horizonte, MG. Anais do VII Encontro de Marketing da ANPAD, 2016.<\/p>\n

AZAMBUJA, R. C. ;\u00a0BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0. When, how, and why hedonic adaptation generates a new consumer desire. In: Association for Consumer Research Conference, 2016, Berlim. NA – Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2016. v. 44. p. 718-718.<\/p>\n

STOCKER, L. R. ; ALMEIDA, S. O. ;\u00a0NICOLAO, L.\u00a0. Cheio por Inteiro, Prazer aos Peda\u00e7os: a Influ\u00eancia do Tipo e do Fracionamento dos Alimentos nas Sensa\u00e7\u00f5es de Sacia\u00e7\u00e3o e Saciedade do Consumidor. In: XL Encontro Nacional dos Programas de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o, 2016, Costa do Sau\u00edpe. Anais do XL Encontro da ANPAD – EnANPAD 2016, 2016.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. ; NICOLAO, L. . When Usage Repetition Leads to Predictions of Faster Adaptation. In: ACR North America Conference, 2016, Berlin. ACR Proceedings, 2016.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. ; NICOLAO, L. . When Usage Repetition Leads to Predictions of Faster Adaptation. In: Encontro de Marketing da ANPAD, 2016, Belo Horizonte. Anais do EMA, 2016.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. ; NICOLAO, L. . When Repetitive Consumption Leads to Predictions of Faster Adaptation. In: Encontro de Business & Marketing – ESPM, 2016, Porto Alegre. Anais do Encontro de Business & Marketing – ESPM, 2016.<\/p>\n

VEDANA, S. N.; BREI, V. A. . Consumo Colaborativo, Acesso ou Compartilhamento? Um Ensaio Te\u00f3rico sobre a Distin\u00e7\u00e3o entre Conceitos e Pr\u00e1ticas. In: CLAV 2016 – 9th Latin American Retail Conference, 2016, S\u00e3o Paulo. CLAV 2016 – 9th Latin American Retail Conference, 2016.<\/p>\n

ARAUJO, C. F. ; CALLEGARO, A. R. C. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A Rela\u00e7\u00e3o entre a Orienta\u00e7\u00e3o da Compra e o Tipo de Desconto e Seus Efeitos na Probabilidade de Compra dos Consumidores. In: Encontro de Marketing da ANPAD, 2016, Belo Horizonte. Anais do EMA, 2016.<\/p>\n

BREI, Vin\u00edcius Andrade; MAZZON, J. A. ; FARIAS, S. ; MATOS, C. A. . 1\u00ba Censo Brasileiro dos Pesquisadores Acad\u00eamicos de Marketing. In: 40o EnANPAD, 2016, Costa do Sauipe. Anais do 40a EnANPAD, 2016.<\/p>\n

HELDT, R. ; LAITANO, R. L. ; SILVA, I. M. ; NOGUEIRA, F. E. A. ; NICOLAO, L. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Efeitos de Valuation e Devaluation em um contexto de necessidade social Valuation and Devaluation effects in a context of social need. In: Encontro de Business & Marketing – ESPM, 2016, Porto Alegre. Anais do Encontro de Business & Marketing – ESPM, 2016.<\/p>\n

2015<\/strong><\/p>\n

PASDIORA, M. A. ;\u00a0BREI, V. A.\u00a0;\u00a0NICOLAO, L.\u00a0. When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.. In: 2015 Association for Consumer Research Annual North American Conference, 2015, New Orleans, LA. Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2015. v. 43. p. 801-801.<\/p>\n

PASDIORA, Maria Alice; BREI, V. A. ; NICOLAO, L. . When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism. In: ACR North America Conference, 2015, New Orleans. ACR Proceedings, 2015.<\/p>\n

RECH, E. ;\u00a0CASALINHO, G.\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A influ\u00eancia da intera\u00e7\u00e3o de diferentes sons e padr\u00f5es visuais na aten\u00e7\u00e3o a informa\u00e7\u00f5es: Um estudo no contexto de E-commerce. In: 8\u00ba Congresso Latino-Americano de Varejo, 2015, SAO PAULO. ANAIS DO 8\u00ba Congresso Latino-Americano de Varejo, 2015.<\/p>\n

BREI, Vin\u00edcius Andrade; FARIAS, S. ; MATOS, C. A. ; MAZZON, J. A. . Avalia\u00e7\u00e3o de Artigos Cient\u00edficos em Marketing: Uma Proposi\u00e7\u00e3o do Comit\u00ea Cient\u00edfico de Marketing da ANPAD (2015-2016).. In: ENANPAD – Encontro Nacional da ANPAD, 2015, BELO HORIZONTE. ANAIS DO ENANPAD, 2015.<\/p>\n

2014<\/strong><\/p>\n

BECKER, L. C. B. ; PACHECO, N. A. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Who is to blame? Effects of causal locus when co-production results are unsatisfactory. In: 2014 Global Marketing Congress, 2014, Singapura. 2014 Global Marketing Congress, 2014.<\/p>\n

CACHAPUZ, F. F. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. A Influ\u00eancia do Foco no Tempo (versus Dinheiro) na Previs\u00e3o da Adapta\u00e7\u00e3o Hed\u00f4nica do Consumidor e na Adapta\u00e7\u00e3o Hed\u00f4nica do Consumidor. In: EMA – Encontro de Marketing da ANPAD, 2014, Gramado. Anais do EMA – Encontro de Marketing da ANPAD, 2014.<\/p>\n

BECKER, L. C. B. ; PACHECO, N. A. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. How Causal Locus Affects Consumers? Emotions When Co-Production Results are Unsatisfactory?. In: 2014 Association for Consumer Research conference, 2014, Baltimore. 2014 Association for Consumer Research conference proceedings, 2014.<\/p>\n

CERVI, C.\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Quanto mais aten\u00e7\u00e3o, mais prazer com o consumo? : A influ\u00eancia da aten\u00e7\u00e3o focada para o consumo na sacia\u00e7\u00e3o do consumidor.. In: Encontro da ANPAD – EnANPAD 2014, 2014, Rio de Janeiro. Anais do Enanpad, 2014.<\/p>\n

2013<\/strong><\/p>\n

NEVES, G. S.\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Comprar Com Amigos Pode Ser Uma Solu\u00e7\u00e3o? A Intera\u00e7\u00e3o Social e o Processo de Adapta\u00e7\u00e3o Hed\u00f4nica. In: 2013 – ENANPAD, 2013, RIO DE JANEIRO. Anais do EnANPAD, 2013.
\nMARQUES, T. R. F.\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. O Impacto de Est\u00edmulos Emocionais na Recupera\u00e7\u00e3o do Processo de Sacia\u00e7\u00e3o de Consumo. In: 2013 – ENANPAD, 2013, RIO DE JANEIRO. Anais do EnANPAD, 2013.<\/p>\n

2012<\/strong><\/p>\n

PASDIORA, Maria Alice; BREI, V. A. . A Forma\u00e7\u00e3o do H\u00e1bito de Consumo de Crian\u00e7as de Classes Sociais Extremas. In: Encontro de Marketing da ANPAD, 2012, Curitiba. Anais do EMA, 2012.<\/p>\n

MARQUES, T. R. F.\u00a0; TCHOLAKIAN, N. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Bom humor \u00e9 bom para consumir menos?. In: Encontro de Marketing (EMA) da ANPAD, 2012, Curitiba. Anais do EMA 2012. Curitiba: ANPAD, 2012.<\/p>\n

NEVES, G. S.\u00a0; CACHAPUZ, F. F. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. O Que \u00e9 Mais Importante, Seu Dinheiro ou Seu Tempo? O Impacto da Men\u00e7\u00e3o do Tempo e Dinheiro na Previs\u00e3o da Adapta\u00e7\u00e3o Hed\u00f4nica do Consumidor. In: Encontro de Marketing (EMA) da ANPAD, 2012, Curitiba. Anais do EMA 2012. Curitiba: ANPAD, 2012.<\/p>\n

AQUINO, L. S. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. E\u0301 possi\u0301vel ser mais feliz consumindo as mesmas coisas? A Influe\u0302ncia de Diferentes Percepc\u0327o\u0303es de Categorias Mercadolo\u0301gicas na Saturac\u0327a\u0303o do Consumo de Alimentos. In: EnAnpad 2012, 2012, Rio de Janeiro. Anais do EnAnpad 2012, 2012.<\/p>\n

2011<\/strong><\/p>\n

BOHM, Steffen ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; DABHI, Siddhartha . Contestations in ?green? and ?ethical? global commodity chains: The case of carbon offsetting brands. In: 27th EGOS (European Group of Organization Studies) Colloquium, 2011, Gothemburg. Colloquium Program. EGOS: EGOS, 2011. v. 1. p. 216.<\/p>\n

2010<\/strong><\/p>\n

SILVEIRA NETTO, C. F.; KR\u00dcGER, Paula Lopes ;\u00a0BREI, Vinicius Andrade\u00a0;\u00a0PERIN, Marcelo G.\u00a0;\u00a0SAMPAIO, Claudio H\u00a0. Significado Cultural dos Bens de Consumo em um Concurso de Beleza Infantil. In: XXXIV Encontro da ANPAD, 2010, Rio de Janeiro. Anais do XXXIV Encontro da ANPAD, 2010.<\/p>\n

DEROSSI, N\u00fabia da Silva ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; FERREIRA, Mileide . Manual de Procedimentos para Acompanhar Contratos Administrativos no \u00c2mbito do Departamento de Log\u00edstica do Minist\u00e9rio da Sa\u00fade. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

OLIVEIRA, Ana L\u00facia ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; WEINZIERL, Greici . A Gest\u00e3o da qualidade e sua aplica\u00e7\u00e3o nos servi\u00e7os p\u00fablicos de sa\u00fade. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

MOREIRA, Roseli ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; WEINZIERL, Greici . A Educa\u00e7\u00e3o Permanente como Estrat\u00e9gia na Excel\u00eancia do Atendimento ao Cliente na Unidade de Sa\u00fade. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

SOUZA, J. G. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; TERRA, Lucimara . Plano de Capacita\u00e7\u00e3o para os Profissionais da Sa\u00fade do Hospital Municipal Jos\u00e9 Pinto. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

FONSECA, Jos\u00e9. ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; TERRA, Lucimara . A Motiva\u00e7\u00e3o de Pessoas dentro do N\u00facleo Estadual do Minist\u00e9rio da Sa\u00fade em Sergipe. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

MORAES, Ivacildo ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; MARQUES, Roberto . A Import\u00e2ncia da Lideran\u00e7a para o Desenvolvimento de Talentos. In: Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010, Florian\u00f3polis. Congresso Virtual de Gest\u00e3o P\u00fablica e Organiza\u00e7\u00f5es da Sa\u00fade, 2010.<\/p>\n

2009<\/strong><\/p>\n

SILVEIRA NETTO, C. F.;\u00a0BREI, Vinicius Andrade\u00a0. O Fim da Inf\u00e2ncia? As A\u00e7\u00f5es de Marketing e a Indistin\u00e7\u00e3o das Fases Infantil e Adulta da Vida dos Consumidores. In: EnANPAD, 2009, S\u00e3o Paulo. 33\u00b0 Encontro da Anpad. Rio de Janeiro: ANPAD, 2009.<\/p>\n

BREI, Vin\u00edcius Andrade; BOHM, Steffen . ?Drink 1, Give 10? The Values of Ethical Capitalism. In: Thirteenth European Business Ethics Network UK Conference, 2009, Bristol, UK. Thirteenth European Business Ethics Network UK Conference Abstracts Booklet, 2009.<\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0SANTOS, M. J.\u00a0;\u00a0SAMPAIO, Cl\u00e1udio\u00a0;\u00a0PERIN, Marcelo\u00a0. The Cultural Meaning of Consumer Goods: Bottled Water Meanings in France and in Brazil. In: 38th European Marketing Academy Conference, 2009, Nantes (Fran\u00e7a). 38th European Marketing Academy Conference Proceedings, 2009.<\/p>\n

SANTOS, M. J.\u00a0;\u00a0SAMPAIO, Cl\u00e1udio\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0;\u00a0PERIN, Marcelo\u00a0. \u00c1gua: uma necessidade ou um desejo de consumo? Uma an\u00e1lise dos significados de consumo.. In: EnANPAD, 2009, S\u00e3o Paulo. Anais do XXXIII EnANPAD, 2009.<\/p>\n

BREI, Vin\u00edcius Andrade; BOHM, Steffen . 1L=10L for Africa: Ethical Capitalism, Development and the Marketing of ?Good?. In: 6th International Critical Management Studies Conference, 2009, Warwick. 6th International Critical Management Studies Conference Proceedings, 2009.<\/p>\n

2008<\/strong><\/p>\n

NICOLAO, L.; IRWIN, JULIE\u00a0R. ; GOODMAN, JOSEPH\u00a0K. . Happiness for sale: Do experiential or material purchases lead to more consumer happiness?. In: Society for Consumer Psychology 2008 Winter Conference, 2008, New Orleans, LA. The Proceedings of the Society for Consumer Psychology 2008 Winter Conference, 2008. p. 352.<\/p>\n

NICOLAO, L.; IRWIN, JULIE\u00a0R. ; GOODMAN, JOSEPH\u00a0K. . Happiness for sale: Do experiential or material purchases lead to more consumer happiness?. In: Association for Consumer Research North American Conference, 2008, Memphis, TN. Advances in Consumer Research. Duluth, MN: Association for Consumer Research, 2008. v. 35. p. 72-75.<\/p>\n

BARCELLOS, M\u00e1rcia Dutra\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Into Beef Consumer’s Mind: a multicultural research. In: III Encontro de Marketing – EMA, 2008, Curitiba. Anais do III Encontro de Marketing – EMA.<\/p>\n

BOHM, Steffen ;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Marketing the hegemony of development: of pulf fictions and green deserts. In: III Encontro de Marketing – EMA, 2008, Curitiba. Anais do III Encontro de Marketing.<\/p>\n

SAMPAIO, Cl\u00e1udio\u00a0;\u00a0PERIN, Marcelo\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0;\u00a0ALMEIDA, Stef\u00e2nia Ordov\u00e1s\u00a0. Consumer behavior in politics: attributes that really have impact on the decision process of a candidate’s. In: 37th European Marketing Academy Congress, 2008, Brighton – England. 37th European Marketing Academy Congress Proceedings.<\/p>\n

STREHLAU, Suzane\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Conterfeited luxury brands consumers in one emerging economy. In: 37th European Marketing Academy Congress, 2008, Brighton – England. 37th European Marketing Academy Congress Proceedings, 2008.<\/p>\n

ROSSI, Carlos Alberto Vargas\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Is Water Still For Thirst Quenching? How Advertising Influences the Cultural Meaning Transformation of Consumer Goods. In: XXXII ENANPAD, 2008, Rio de Janeiro. Anais do XXXII ENANPAD, 2008.<\/p>\n

BREI, Vin\u00edcius Andrade; GARCIA, Luciana B. ;\u00a0STREHLAU, Suzane\u00a0. A Influ\u00eancia do Marketing na Erotiza\u00e7\u00e3o Precoce Infantil. In: XXXII ENANPAD, 2008, Rio de Janeiro. Anais do XXXII ENANPAD, 2008.<\/p>\n

2007<\/strong><\/p>\n

BREI, Vin\u00edcius Andrade. Da Necessidade ao Desejo de Consumo: Uma An\u00e1lise sobre o Papel do Marketing na Transforma\u00e7\u00e3o do Significado da \u00c1gua. In: XXXI ENANPAD, 2007, Rio de Janeiro. Anais do XXXI ENANPAD, 2007.<\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0MISOCZKY, M. C.\u00a0. O Poder Simb\u00f3lico do Discurso da \u00c1gua e a Reorganiza\u00e7\u00e3o do Campo da \u00c1gua Pot\u00e1vel na Fran\u00e7a. In: XXXI ENANPAD, 2007, Rio de Janeiro. Anais do XXXI ENANPAD, 2007.<\/p>\n

2006<\/strong><\/p>\n

SOUZA, Rosana Vieira\u00a0;\u00a0HENRIQUE, Jorge Luiz\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Avalia\u00e7\u00e3o da Rela\u00e7\u00e3o entre Self Estendido, Fluxo, V\u00ednculo e Satisfa\u00e7\u00e3o em Ambientes Virtuais. In: XXX EnANPAD, 2006, Salvador. Anais do XXX EnANPAD. Salvador: ANPAD. v. 30. p. 00.<\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0ROSSI, Carlos Alberto Vargas\u00a0; EVRARD, Yves . A Transforma\u00e7\u00e3o da Necessidade em Desejo de Consumo: A G\u00eanese Social do Desejo de Consumo no Campo da \u00c1gua Pot\u00e1vel. In: X Col\u00f3quio Internacional sobre Poder Local, 2006, Salvador. X Col\u00f3quio Internacional sobre Poder Local, 2006.<\/p>\n

2005<\/strong><\/p>\n

PERIN, Marcelo ; SAMPAIO, Cl\u00e1udio ; BREI, Vin\u00edcius Andrade . Loyalty\u2019s Antecedents: a cross-sector study. In: Business Association of Latin American Studies 2005 Conference, 2005, Madrid. Business Association of Latin American Studies 2005 Conference Proceedings. Madrid, Spain: BALAS, 2005. v. 2005.<\/p>\n

PERIN, Marcelo\u00a0;\u00a0SAMPAIO, Cl\u00e1udio\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Key Antecedents of Customers Loyalty. In: European Marketing Academy Conference – EMAC 2005, 2005, Mil\u00e3o – It\u00e1lia. European Marketing Academy Conference Proceedings – EMAC 2005. Mil\u00e3o: EMAC, 2005. v. 1.<\/p>\n

2004<\/strong><\/p>\n

COSTA, Filipe Campelo Xavier da\u00a0;\u00a0NICOLAO, L.\u00a0. Impulsividade do Consumidor e Complementaridade de Escolhas em Epis\u00f3dios de Consumo. In: XXXIX Asamblea Anual de CLADEA, 2004, Puerto Plata. Proceedings of the XXXIX Asamblea Anual de CLADEA, 2004.<\/p>\n

NICOLAO, L.; ESPARTEL, L. B. . Julgamentos P\u00f3s-Escolha do Curso de Administra\u00e7\u00e3o: o Papel da Qualidade Percebida, da Satisfa\u00e7\u00e3o e do Arrependimento e os Seus Comportamentos Subseq\u00fcentes. In: XXVIII ? Encontro da ANPAD, 2004, Curitiba. Anais do XXVIII ? Encontro da ANPAD, 2004.<\/p>\n

COSTA, Filipe Campelo Xavier da\u00a0;\u00a0NICOLAO, L.\u00a0. Impulsividade do Consumidor e Complementaridade de Escolhas em Epis\u00f3dios de Consumo. In: I EMA ? Encontro de Marketing da ANPAD, 2004, Porto Alegre. Anais do I EMA ? Encontro de Marketing da ANPAD, 2004.<\/p>\n

SIRDESHMUKH, Deepak ;\u00a0BREI, Vin\u00edcius Andrade\u00a0; SINGH, Jagdip . The Web Of Trust: Joint Influence of Online, Frontline and Company Policies on Consumer Trust, Value and Loyalty. In: AMA Winter Marketing Educator’s Conference, 2004, Scottdale. AMA Winter Marketing Educator’s Conference Proceedings. Scottdale: AMA, 2004.<\/p>\n

SANTOS, Cristiane Pizzutti dos\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. The Moderating Impact of Gender on the Consumers? Service Recovery Evaluations and Their Consequences. In: 33rd EMAC – European Marketing Association Conference, 2004, Murcia. Proceeding of the 33rd EMAC Conference, Murcia 2004. Murcia: EMAC, 2004. v. 2004.<\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0LIBERALI, Guilherme\u00a0. O Uso de Modelagem em Equa\u00e7\u00f5es Estruturais na \u00c1rea de Marketing no Brasil. In: EMA 2004 – I Encontro de Marketing da ANPAD, 2004, Porto Alegre. Anais do 1\u00ba EMA – Encontro de Marketing da ANPAD.<\/p>\n

PERIN, Marcelo\u00a0;\u00a0SAMPAIO, Cl\u00e1udio\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0;\u00a0PORTO, Cristina de Almeida\u00a0. As Rela\u00e7\u00f5es entre Confian\u00e7a, Valor e Lealdade: um Estudo Intersetorial. In: XXVIII ? Encontro da ANPAD, 2004, Curitiba. Anais do XXVIII Enanpad. Curitiba: ANPAD, 2004. v. 28.<\/p>\n

BRODBECK, Angela Freitag ;\u00a0ROSES, Luis Kalb\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0. Governan\u00e7a de TI: Medindo o N\u00edvel de Servi\u00e7os Acordados entre as Unidades Usu\u00e1rias e o Departamento de Sistemas de Informa\u00e7\u00e3o. In: XXVIII ENANPAD, 2004, Curitiba. Anais do XXVIII ENANPAD. Curitiba: ANPAD. v. XXVIII.<\/p>\n

2003<\/strong><\/p>\n

NICOLAO, L.;\u00a0ROSSI, Carlos Alberto Vargas\u00a0. Desenvolvimento e valida\u00e7\u00e3o de uma escala de arrependimento no processo de tomada de decis\u00e3o do consumidor. In: ENANPAD – Encontro Nacional da Associa\u00e7\u00e3o dos Programas de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o, 2003, Atibaia. Resumo dos Trabalhos do 27\u00ba Encontro da ANPAD, 2003.<\/p>\n

BREI, Vin\u00edcius Andrade. Constru\u00e7\u00e3o da Confian\u00e7a em Trocas Relacionais de Servi\u00e7o: uma Pesquisa Nacional com Usu\u00e1rios de Internet. In: XXVII ENANPAD, 2003, ATIBAIA. ANAIS DO XXVII ENANPAD, 2003.<\/p>\n

2002<\/strong><\/p>\n

NICOLAO, L.. Compreendendo o Arrependimento no Processo de Tomada de Decis\u00e3o do Consumidor. In: ENANPAD – Encontro Nacional da Associa\u00e7\u00e3o dos Programas de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o, 2002, Salvador – BA. Anais do 26\u00ba ENANPAD, 2002.<\/p>\n

NICOLAO, L.. Ci\u00eancia e Comportamento do Consumidor: o Papel dos Paradigmas na Pesquisa em Comportamento do Consumidor e a Busca por um Pluralismo. In: ENANPAD – Encontro Nacional da Associa\u00e7\u00e3o dos Programas de P\u00f3s-Gradua\u00e7\u00e3o em Administra\u00e7\u00e3o, 2002, Salvador. Anais do 26\u00ba ENANPAD, 2002.<\/p>\n

BREI, Vin\u00edcius Andrade;\u00a0ROSSI, Carlos Alberto Vargas\u00a0. Confian\u00e7a, Valor Percebido e Lealdade em Trocas Relacionais de Servi\u00e7o: um Estudo com Usu\u00e1rios de Internet Banking no Brasil. In: XVI ENANPAD, 2002, SALVADOR. ANAIS DO XVI ENANPAD, 2002.<\/p>\n

2000<\/strong><\/p>\n

BUSS, Carla de Oliveira\u00a0;\u00a0BREI, Vin\u00edcius Andrade\u00a0; GRINBERG, Cassio ; ALMEIDA, Silvio ; FREITAS, Angela . Servi\u00e7o ao Cliente na Industria de Condicionadores de Ar do Rio Grande do Sul. In: XXIV ENANPAD, 2000, FLORIANOPOLIS. ANAIS DO XXIV ENANPAD, 2000.<\/p>\n

BREI, Vin\u00edcius Andrade. A Teoria de Difus\u00e3o de Inova\u00e7\u00f5es Aplicada ao Uso da Internet para Realiza\u00e7\u00e3o de Transa\u00e7\u00f5es Banc\u00e1rias. In: VII Congresso de Administra\u00e7\u00e3o COPPEAD, 2000, Rio de Janeiro. Anais do VII Congresso Coppead de Com\u00e9rcio Eletr\u00f4nico, 2000.<\/p>\n","protected":false},"excerpt":{"rendered":"

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