{"id":3844,"date":"2020-08-25T00:32:23","date_gmt":"2020-08-24T16:32:23","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=3844"},"modified":"2020-08-25T02:59:34","modified_gmt":"2020-08-24T18:59:34","slug":"gpmc-meeting-august-27th","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/gpmc-meeting-august-27th\/","title":{"rendered":"GPMC Meeting \u2013 August 27th"},"content":{"rendered":"
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This Thursday we will have another seminar of our research lab (https:\/\/www.ufrgs.br\/gpmc<\/a>).<\/p>\n

Maura Ferreira, doctoral student at the School of Business at PUC-RS, will present her article “I Need Help, But Not Yours: How Social Identity of Helpers Affects Willingness to Accept Help Among Consumers of Low Socioeconomic Status”.<\/p>\n

The seminar will take place on Thursday, 08\/27, from 2 pm to 3 pm, virtually, using Google Meet (https:\/\/meet.google.com\/uve-yxup-tei<\/a>).<\/p>\n

We waiting for your (virtual) presence!<\/p>\n

Abstract:\u00a0The number of people low on socioeconomic status (SES) increases in countries as United States and Brazil each year (The Economist 2019a; 2019b). More people are low on SES, more they face restriction of resources (Stephens et al. 2019). Consequently, these people need help to deal with troublesome events and should accept available help – they may not have enough resources to go through these events alone.
\nMany initiatives are designed to help low SES consumers (Olson et al., 2016; White, Habib and Dahl, 2020). For instance, Lyft offers free rides for the unemployed (Vera, 2019), scholarships and food stamp are available for low income individuals in the U.S. (Wasik, 2017; U.S. Department of Agriculture). Although restriction of resources increases disposition to accept help, while abundance decreases this disposition (Vohs et al., 2006), surprisingly some of those helpful initiatives goes unused or unclaimed by consumers of low SES (Wasik, 2017). This arises an important social problem as when consumers of low SES who are potential recipients of help do not accept available help, prosocial relationships become ineffective.However, previous literature on prosocial consumer behavior has not paid attention on the factors that influence these consumers\u2019 willingness to accept help when they are potential recipients.
\nIn this proposal, we address this gap. Drawing from social psychology theories, we propose a previously ignored mechanism (i.e., closeness tendency) for the effect of restriction (vs. abundance) of resources on willingness to accept help and present social identity of the helper (i.e., the individual or organization that provides help) as an important boundary condition that may reduce, or increase, willingness to accept help especially among consumers of low SES.QuIndividuals of low SES are more interdependent to others and they feel close with others (Kraus et al., 2012, Dietze and Knowles, 2016). So, their behaviors and decisions tend to be more influenced by whom they interact with. Thus, we infer that when help is offered to consumers of low SES, they will naturally feel close with the helper, increasing their willingness to accept help. Conversely, higher levels of SES elicit an independent model of self in which individuals viewed themselves as separate from others, even from in-group individuals (Stephens et al., 2019), what may explain those high SES individuals\u2019 disposition to feel less close with others (Dietze and Knowles, 2016). This decreases the influence of others on their behaviors and decisions (Kraus et al., 2012). In this case, we should expect that consumers of high SES will not feel close with the helper as consumers of low SES will, so they will accept less help. Therefore, we hypothesize that consumers of low (vs. high) SES will accept more help as they tend to feel closer with the helper.
\nCloseness tendency may lead to high willingness to accept help among consumers of low SES, thus the social identity of the helper should influence this effect. The helper is an important determinant of willingness to accept help (Fisher et al., 1982), especially among consumers of low SES. Nevertheless, it may be hard for these consumers feel close with helpers who belong to groups which identity notably diverges from their own social identity (Brewer and Gardner, 1996) – e.g., the recipient of help is conservative and the helper is liberal or vice-versa. In this case, willingness to accept help among consumers of low SES may reduce. We do not expect this effect among consumers of high SES. Since they tend not to feel close with the helper at all, helpers\u2019 social identity may not influence their willingness to accept help. Experimental and correlational studies will be conducted to investigate the proposed effects.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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