{"id":3906,"date":"2020-09-09T21:27:52","date_gmt":"2020-09-09T13:27:52","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=3906"},"modified":"2020-09-09T21:27:52","modified_gmt":"2020-09-09T13:27:52","slug":"encontro-gpmc-10-de-setembro","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/encontro-gpmc-10-de-setembro\/","title":{"rendered":"ENCONTRO GPMC \u2013 10 de SETEMBRO"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n<p>Nesta quinta-feira teremos mais um semin\u00e1rio do Grupo de Pesquisa de Marketing e Consumo (<a href=\"https:\/\/www.ufrgs.br\/gpmc\">https:\/\/www.ufrgs.br\/gpmc<\/a>).<br \/>\nMaria Alice Pasdiora, doutoranda do PPGA\/UFRGS, apresentar\u00e1 seu artigo &#8221; Do upgrades influence how much I like my possessions?\u201d.<br \/>\nO semin\u00e1rio acontecer\u00e1 quinta-feira, 10\/09, das 14h \u00e0s 15h, virtualmente, usando o Google Meet (<a href=\"http:\/\/meet.google.com\/dnp-yhxs-mck\">meet.google.com\/dnp-yhxs-mck<\/a>).<\/p>\n<p>Resumo do semin\u00e1rio: When consumers are exposed to upgrades, they change their decision process and how they perceive the status quo. Through five experiments, involving several product categories, we find that the exposure to upgrades accelerates the hedonic decline for the status quo. Complementarily, we provide moderation-based and mediation-based evidence for attention to the status quo driving this effect. Specifically, when consumers are exposed to upgrades, they pay less attention to the status quo. As a consequence, their hedonic decline accelerates. Further, we ruled out alternative accounts for the mechanism, such as perceived repetition and attention to the number of repetitions.<\/p>\n<p>Tod@s s\u00e3o muito bem-vindos!<\/p>\n<p>Contamos com a presen\u00e7a (virtual) de voc\u00eas!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesta quinta-feira teremos mais um semin\u00e1rio do Grupo de Pesquisa de Marketing e Consumo (https:\/\/www.ufrgs.br\/gpmc). Maria Alice Pasdiora, doutoranda do[&#8230;]<\/p>\n","protected":false},"author":19,"featured_media":3908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/3906"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=3906"}],"version-history":[{"count":2,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/3906\/revisions"}],"predecessor-version":[{"id":3914,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/3906\/revisions\/3914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/3908"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=3906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=3906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=3906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}