{"id":4582,"date":"2024-04-09T15:41:00","date_gmt":"2024-04-09T18:41:00","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=4582"},"modified":"2024-04-22T16:13:23","modified_gmt":"2024-04-22T19:13:23","slug":"ema-2024-approved-papers","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/ema-2024-approved-papers\/","title":{"rendered":"EMA 2024 | Approved Papers"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>The papers selected for the X ANPAD Marketing Conference, EMA 2024, were published, and some members of our Research Lab had their studies approved. The articles selected for presentation at the event were:<\/p>\n\n\n\n<p>&#8220;Estimativas de Pequena \u00c1rea e Oportunidades de Neg\u00f3cios: Revis\u00e3o Sistem\u00e1tica de Literatura&#8221; &#8211; J\u00e9ssica Miranda e Vin\u00edcius Brei;<\/p>\n\n\n\n<p>&#8220;O impacto da Mobilidade do Consumidor no Crescimento Econ\u00f4mico das Cidades&#8221; &#8211; Rafael Albuquerque e Vin\u00edcius Brei;<\/p>\n\n\n\n<p>&#8220;Exploring the Uncertainty in Market Potential: A Bibliometric Review&#8221; &#8211; Jaiany Trindade;<\/p>\n\n\n\n<p>&#8220;Generative Artificial Intelligence: A Marketing Research Protocol&#8221; &#8211; Jaiany Trindade, Morgana Piazenski, Moacir Silveira J\u00fanior e Luiz Slongo;<\/p>\n\n\n\n<p>&#8220;Varejo e localiza\u00e7\u00e3o: uma an\u00e1lise tem\u00e1tica de 30 anos de produ\u00e7\u00e3o&#8221; &#8211; Thiago Guedes, Marcelo Brand\u00e3o, Ricardo Limongi, Arthur Sarcinelli e Maria Clara Leite;<\/p>\n\n\n\n<p>&#8220;Atitudes de consumidores veganos em rela\u00e7\u00e3o a novos produtos: uma netnografia&#8221; &#8211; Pedro de Conto, Ta\u00eds Sarturi, Vivian Valentina e Luiz Slongo;<\/p>\n\n\n\n<p>&#8220;Empowering transgender consumers: crafting an analytical framework for enhancing well-being in service interactions&#8221; &#8211; Karen Batista, Salom\u00e3o Farias e Ricardo Limongi.<\/p>\n\n\n\n<p>The event will take place from 15 to 17 May in the ESPM, S\u00e3o Paulo, SP.<\/p>\n\n\n\n<p>More information about the event can be accessed by the link: <a href=\"http:\/\/anpad.com.br\/pt_br\/en\/details\/128\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/anpad.com.br\/pt_br\/en\/details\/128<\/a><\/p>\n\n\n\n<p>Congratulations to the authors. We will meet at EMA 2024!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The papers selected for the X ANPAD Marketing Conference, EMA 2024, were published, and some members of our Research Lab[&#8230;]<\/p>\n","protected":false},"author":19,"featured_media":4387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4582"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":4583,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4582\/revisions\/4583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/4387"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}