{"id":4682,"date":"2024-04-30T17:30:00","date_gmt":"2024-04-30T20:30:00","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=4682"},"modified":"2024-04-30T15:09:11","modified_gmt":"2024-04-30T18:09:11","slug":"gpmc-research-seminar-2","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/gpmc-research-seminar-2\/","title":{"rendered":"GPMC Research Seminar"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>This week&#8217;s presentation showcases Professor Edvan Aguiar (UFCG) delving into her research titled &#8220;Atlas of Opportunity Platform: Adoption, Usability and Insights&#8221;. The seminar is scheduled for May 2nd, running from 9 am to 10 am, offered in a hybrid format, available both in classroom 204 at EA and via Zoom. <br>The purpose of the research is to &#8220;Investigate the antecedents of adoption and intention to use opportunity dashboards and verify the impact of its recommendation system on generating user insights.&#8221;. Your participation is welcome! <\/p>\n\n\n\n<p>Edvan Aguiar is a Lecturer and Researcher at the Academic Unit of Administration and Accounting at the Federal University of Campina Grande (UAAC\/UFCG). He holds a Bachelor&#8217;s degree in Business Administration from the State University of Para\u00edba (UEPB). He obtained his Master&#8217;s and PhD in Administration from the Federal University of Pernambuco (PROPAD\/UFPE), with a doctoral internship at Georgia State University (J. Mack Robinson College of Business). He is a Permanent Member of the Graduate Program in Administration at the Federal University of Campina Grande (PPGA\/UFCG), Leader of the Laboratory for Analysis and Studies of Consumer Behavior (L@EC), and Professor Tutor of PET Administration UFCG. Currently, he conducts research in the following areas: Consumer Behavior, Retail and Services Marketing, Social Media Marketing, Marketing Analytics, Teaching, and Research in Administration.<\/p>\n\n\n\n<p>Meeting Link: <a href=\"https:\/\/mit.zoom.us\/j\/92825888029\">https:\/\/mit.zoom.us\/j\/92825888029<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s presentation showcases Professor Edvan Aguiar (UFCG) delving into her research titled &#8220;Atlas of Opportunity Platform: Adoption, Usability and[&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":4684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4682"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=4682"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4682\/revisions"}],"predecessor-version":[{"id":4685,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4682\/revisions\/4685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/4684"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=4682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=4682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=4682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}