{"id":4813,"date":"2024-09-25T08:00:00","date_gmt":"2024-09-25T11:00:00","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=4813"},"modified":"2024-09-24T22:08:18","modified_gmt":"2024-09-25T01:08:18","slug":"participacao-no-enanpad-2024","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/participacao-no-enanpad-2024\/","title":{"rendered":"Participa\u00e7\u00e3o no EnANPAD 2024"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>N\u00f3s, como Grupo de Pesquisa sobre Marketing e Consumo, marcamos presen\u00e7a no XLVIII Encontro da ANPAD &#8211; EnANPAD 2024, realizado entre os dias 16 e 18 de setembro, na Universidade Federal de Santa Catarina (UFSC).<\/p>\n\n\n\n<p>No dia 17 de setembro, a doutoranda Alina Flores (UFRGS) e o Professor Vinicius Brei (UFRGS) apresentaram o artigo intitulado \u201cAn Integrative Theory of Spatial Marketing and Business Opportunity Identification\u201d na sess\u00e3o de trabalho sobre Tecnologias Emergentes, coordenada pelo Professor Marcos In\u00e1cio Severo de Almeida (UFG).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-1024x1024.jpeg\" alt=\"\" class=\"wp-image-4814\" srcset=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-1024x1024.jpeg 1024w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-300x300.jpeg 300w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-150x150.jpeg 150w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-768x768.jpeg 768w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-1536x1536.jpeg 1536w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto1-3-2048x2048.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>O evento foi uma excelente oportunidade para reencontrar colegas e coautores, ampliar o networking com pesquisadores da \u00e1rea, al\u00e9m de atualizar-se sobre pesquisas em andamento. Foram discutidos temas como marketing respons\u00e1vel, respostas psicol\u00f3gicas \u00e0 Intelig\u00eancia Artificial e ativismo de marca.<\/p>\n\n\n\n<p>Nos vemos novamente no EnANPAD 2025!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-1024x1024.jpeg\" alt=\"\" class=\"wp-image-4815\" srcset=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-1024x1024.jpeg 1024w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-300x300.jpeg 300w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-150x150.jpeg 150w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-768x768.jpeg 768w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-1536x1536.jpeg 1536w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2024\/09\/foto2-3-2048x2048.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>N\u00f3s, como Grupo de Pesquisa sobre Marketing e Consumo, marcamos presen\u00e7a no XLVIII Encontro da ANPAD &#8211; EnANPAD 2024, realizado[&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":4816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4813"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=4813"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4813\/revisions"}],"predecessor-version":[{"id":4817,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4813\/revisions\/4817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/4816"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=4813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=4813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=4813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}