{"id":4958,"date":"2025-03-14T11:26:59","date_gmt":"2025-03-14T14:26:59","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=4958"},"modified":"2025-03-14T11:27:00","modified_gmt":"2025-03-14T14:27:00","slug":"approvals-at-emac2025","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/approvals-at-emac2025\/","title":{"rendered":"Approvals at EMAC2025"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>We are pleased to announce that two papers by researchers from the Marketing and Consumption Research Group (GPMC) have been accepted for oral presentation at the EMAC Spring Conference 2025!<\/p>\n\n\n\n<p>The event will take place from May 27 to 30 at ESIC University in Madrid (Spain).<\/p>\n\n\n\n<p>\ud83d\udcda Accepted papers:<\/p>\n\n\n\n<p>\ud83d\udccc Redefining Market Potential: Definitions, Dimensions, and Index<br>Authors: Alina Fonseca Flores (UFRGS), Jaiany Rocha Trindade (UFRGS), Carla Freitas Silveira Netto (PUCPR), Vinicius Andrade Brei (UFRGS)<\/p>\n\n\n\n<p>\ud83d\udccc Product discontinuation through an RFM-based framework<br>Authors: Rodrigo Heldt (PUCRS), Cleo Silveira (UFRGS), Jo\u00e3o Brito (UFRGS), Juliana Costa (UFRGS), Jaiany Rocha Trindade (UFRGS), Vinicius Andrade Brei (UFRGS)<\/p>\n\n\n\n<p>\ud83d\udcca The EMAC Spring Conference is one of the most important academic events in the field of marketing, with 690 papers accepted for oral presentation across 17 thematic tracks.<\/p>\n\n\n\n<p>\ud83d\udc4f Congratulations to the authors for this achievement and their dedication to research!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to announce that two papers by researchers from the Marketing and Consumption Research Group (GPMC) have been[&#8230;]<\/p>\n","protected":false},"author":23,"featured_media":4959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4958"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=4958"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4958\/revisions"}],"predecessor-version":[{"id":4960,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/4958\/revisions\/4960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/4959"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=4958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=4958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=4958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}