{"id":5128,"date":"2026-06-10T10:46:57","date_gmt":"2026-06-10T13:46:57","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=5128"},"modified":"2026-06-10T10:47:36","modified_gmt":"2026-06-10T13:47:36","slug":"research-seminar-presentation","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/research-seminar-presentation\/","title":{"rendered":"Research Seminar Presentation"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>On April 21, doctoral candidate Jaiany Rocha presented a research seminar during her tenure as a Research Fellow at Harvard University. The seminar featured the collaborative work developed with Vinicius Brei (UFRGS\/MIT) and Devika Jain (Harvard), entitled \u201cWhere to Enter: Bayesian Spatial Modeling of Market Entry Success.\u201d<\/p>\n\n\n\n<p>The research proposes a Spatial AI framework based on Bayesian inference to predict the success of firms entering new markets. The model integrates spatial data, socioeconomic indicators, satellite imagery, and urban infrastructure information through advanced Bayesian spatial modeling techniques.<\/p>\n\n\n\n<p>The seminar provided an important opportunity to discuss applications of GeoAI, spatial data science, and statistical modeling in marketing, entrepreneurship, and market strategy. It also contributed to strengthening international collaborations and advancing interdisciplinary, data-driven research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On April 21, doctoral candidate Jaiany Rocha presented a research seminar during her tenure as a Research Fellow at Harvard[&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":5129,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5128"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=5128"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5128\/revisions"}],"predecessor-version":[{"id":5130,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5128\/revisions\/5130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/5129"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=5128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=5128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=5128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}