{"id":5142,"date":"2026-06-10T20:00:27","date_gmt":"2026-06-10T23:00:27","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=5142"},"modified":"2026-06-17T11:14:23","modified_gmt":"2026-06-17T14:14:23","slug":"aprovacoes-no-enanpad-2026","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/aprovacoes-no-enanpad-2026\/","title":{"rendered":"Aprova\u00e7\u00f5es no EnANPAD 2026!"},"content":{"rendered":"
<\/div>\n\n

O GPMC celebra a aprova\u00e7\u00e3o de cinco trabalhos no EnANPAD 2026, o principal evento cient\u00edfico da \u00e1rea de Administra\u00e7\u00e3o no Brasil e um dos mais relevantes da Am\u00e9rica Latina.

As aprova\u00e7\u00f5es refor\u00e7am o compromisso do grupo com a produ\u00e7\u00e3o de conhecimento de excel\u00eancia, conectando pesquisa acad\u00eamica rigorosa a desafios contempor\u00e2neos da gest\u00e3o, do empreendedorismo e da inova\u00e7\u00e3o.<\/p>\n\n\n\n

\ud83d\udcda Os trabalhos aprovados foram:<\/strong><\/p>\n\n\n\n

\ud83d\udccd Revis\u00e3o Sistem\u00e1tica de Literatura sobre Centros Hist\u00f3ricos Urbanos, sob luz das Teorias de Sintaxe Espacial e Aglomera\u00e7\u00e3o Econ\u00f4mica<\/em> \u2014 Ana Guerreiro e Carla Netto<\/p>\n\n\n\n

\ud83d\udccd Avalia\u00e7\u00e3o de Impacto de Pol\u00edtica P\u00fablica de Marketing na Formaliza\u00e7\u00e3o de Empreendedores em Smart Cities: Evid\u00eancias de Curitiba<\/em> \u2014 Fernanda Klein e Vinicius Brei<\/p>\n\n\n\n

\ud83d\udccd Entre o Cuidado e o Mercado: Pr\u00e1ticas de Effectuation na Gest\u00e3o de Consult\u00f3rios de Psicologia<\/em> \u2014 Matheus Kayser & Pedro De Conto<\/p>\n\n\n\n

\ud83d\udccd Anthropomorphism of AI Chatbots and Loyalty: the Impacts of Perceived Empathy, Trust, and Task Complexity<\/em> \u2014 Noor Sanders e Carla Netto<\/p>\n\n\n\n

\ud83d\udccd How Entrepreneurial Marketing Transforms Social Capital into SME Performance: Evidence from Developed and Developing Economies<\/em> \u2014 Pedro De Conto & Vinicius Brei<\/p>\n\n\n\n

\ud83d\udccd The Effect of Entrepreneurial Marketing on Firm Performance: a Meta-analysis<\/em> \u2014 Pedro De Conto & Vinicius Brei<\/p>\n\n\n\n

\ud83d\udccd Frugal Intelligence in Place Marketing: A Two-Stage Architecture for Territorial Recommender Systems<\/em> \u2014 Theodora Lucas Holz <\/p>\n\n\n\n

Participar do EnANPAD representa a oportunidade de compartilhar resultados de pesquisa com a comunidade cient\u00edfica nacional e internacional, promover interc\u00e2mbios acad\u00eamicos e contribuir para o avan\u00e7o do conhecimento em Administra\u00e7\u00e3o.<\/p>\n\n\n\n

\ud83d\udc4f Parabenizamos os autores pelas aprova\u00e7\u00f5es e pelo trabalho desenvolvido, que evidencia a relev\u00e2ncia e o impacto das pesquisas conduzidas no GPMC.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

O GPMC celebra a aprova\u00e7\u00e3o de cinco trabalhos no EnANPAD 2026, o principal evento cient\u00edfico da \u00e1rea de Administra\u00e7\u00e3o no[…]<\/p>\n","protected":false},"author":25,"featured_media":5163,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5142"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=5142"}],"version-history":[{"count":2,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5142\/revisions"}],"predecessor-version":[{"id":5157,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5142\/revisions\/5157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/5163"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=5142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=5142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=5142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}