{"id":5198,"date":"2026-06-25T12:51:42","date_gmt":"2026-06-25T15:51:42","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=5198"},"modified":"2026-07-08T17:20:34","modified_gmt":"2026-07-08T20:20:34","slug":"%f0%9f%8c%8d-aprovacoes-do-gpmc-na-isms-2026","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/%f0%9f%8c%8d-aprovacoes-do-gpmc-na-isms-2026\/","title":{"rendered":"\ud83c\udf0d Aprova\u00e7\u00f5es do GPMC na ISMS 2026"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>Dois trabalhos do GPMC foram aprovados para a ISMS Marketing Science Conference 2026, um dos mais importantes encontros cient\u00edficos promovidos pela INFORMS Society for Marketing Science.<\/p>\n\n\n\n<p>O evento acontecer\u00e1 de 11 a 13 de junho de 2026, na Nova School of Business and Economics, em Carcavelos (Portugal), reunindo pesquisadores e profissionais de marketing de todo o mundo.<\/p>\n\n\n\n<p>\ud83d\udcda Trabalhos aprovados:<br>\u2022 Redefining Market Potential: Definitions, Dimensions, and Index<br>&nbsp;Alina Fonseca Flores (UFRGS), Jaiany Rocha Trindade (UFRGS), Carla Freitas Silveira Netto (PUCPR) e Vinicius Andrade Brei (UFRGS\/MIT)<br>\u2022 Dynamic Marketing Capabilities and Artificial Intelligence: A Systematic Literature Review<br>&nbsp;Lucas Damasio (PUCPR) e Carla Freitas Silveira Netto (PUCPR)<\/p>\n\n\n\n<p>\ud83d\udc4f Essas aprova\u00e7\u00f5es refor\u00e7am a relev\u00e2ncia cient\u00edfica das pesquisas desenvolvidas pelo grupo e ampliam a presen\u00e7a do GPMC em debates internacionais de ponta, fortalecendo conex\u00f5es acad\u00eamicas e novas oportunidades de colabora\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1-1024x1024.png\" alt=\"\" class=\"wp-image-5199\" style=\"width:457px;height:auto\" srcset=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1-1024x1024.png 1024w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1-300x300.png 300w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1-150x150.png 150w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1-768x768.png 768w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/153-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1-1024x1024.png\" alt=\"\" class=\"wp-image-5200\" style=\"width:459px;height:auto\" srcset=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1-1024x1024.png 1024w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1-300x300.png 300w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1-150x150.png 150w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1-768x768.png 768w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/154-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1-1024x1024.png\" alt=\"\" class=\"wp-image-5201\" style=\"width:460px;height:auto\" srcset=\"https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1-1024x1024.png 1024w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1-300x300.png 300w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1-150x150.png 150w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1-768x768.png 768w, https:\/\/www.ufrgs.br\/gpmc\/wp-content\/uploads\/2026\/06\/155-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dois trabalhos do GPMC foram aprovados para a ISMS Marketing Science Conference 2026, um dos mais importantes encontros cient\u00edficos promovidos[&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":5193,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5198"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=5198"}],"version-history":[{"count":1,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5198\/revisions"}],"predecessor-version":[{"id":5202,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5198\/revisions\/5202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/5193"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=5198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=5198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=5198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}