{"id":5266,"date":"2026-09-22T19:21:02","date_gmt":"2026-09-22T22:21:02","guid":{"rendered":"https:\/\/www.ufrgs.br\/gpmc\/?p=5266"},"modified":"2026-09-22T19:21:03","modified_gmt":"2026-09-22T22:21:03","slug":"gpmc-research-accepted-for-the-xxix-semead-2026","status":"publish","type":"post","link":"https:\/\/www.ufrgs.br\/gpmc\/gpmc-research-accepted-for-the-xxix-semead-2026\/","title":{"rendered":"GPMC Research Accepted for the XXIX SemeAd 2026"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\n\n<p>GPMC Research Accepted for the XXIX SemeAd 2026 Doctoral Consortium<br>September 22, 2026 | GPMC News<br><br>The Marketing and Consumer Research Group (GPMC\/UFRGS) is pleased to announce the acceptance of the paper \u201c<strong>Frugal Evaluation of Recommender Systems in Territorial Marketing<\/strong>\u201d, developed by doctoral researcher <strong>Theodora Holz<\/strong> under the supervision of <strong>Prof. Dr. Vin\u00edcius Brei<\/strong>, for presentation at the Doctoral Consortium of the XXIX SemeAd \u2013 Semin\u00e1rios em Administra\u00e7\u00e3o. <br><br>The research proposes rethinking the evaluation criteria for recommender systems applied to territorial marketing through three dimensions: functional adequacy, resource efficiency, and strategic coherence. The study seeks to broaden the discussion on how these systems should be evaluated, considering not only recommendation quality but also the resources required and their alignment with strategic objectives.<br><br>The XXIX SemeAd will take place from <strong>November<\/strong> <strong>9<\/strong> to <strong>13<\/strong>, <strong>2026<\/strong>, at the <strong>University of S\u00e3o Paulo (USP)<\/strong>, <strong>Brazil<\/strong>. Participation in the Doctoral Consortium provides an opportunity to present ongoing research, receive feedback from researchers, and further develop the study through academic discussion. Acceptance also helps disseminate research conducted within GPMC and strengthen connections with the scientific community.<br><br>Congratulations to the researcher on this achievement!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GPMC Research Accepted for the XXIX SemeAd 2026 Doctoral ConsortiumSeptember 22, 2026 | GPMC News The Marketing and Consumer Research[&#8230;]<\/p>\n","protected":false},"author":25,"featured_media":5277,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5266"}],"collection":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/comments?post=5266"}],"version-history":[{"count":5,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5266\/revisions"}],"predecessor-version":[{"id":5281,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/posts\/5266\/revisions\/5281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media\/5277"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/media?parent=5266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/categories?post=5266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufrgs.br\/gpmc\/wp-json\/wp\/v2\/tags?post=5266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}