Conheça as 50 empresas mais inovadoras do Brasil

O levantamento engloba companhias de 14 segmentos. Para eleger as que mais investem em inovação, foi usada uma metodologia que considera a adequação (capacidade da organização de se equiparar aos padrões do mercado), o incremento (habilidade para criar vantagem competitiva explorando novos nichos) e ruptura (capacidade que novas empresas têm de mudar as regras de um setor ao entrar no mercado, em vez de se adaptar a ele).

Os setores de bens de consumo não duráveis e varejo foram os que mais marcaram presença no ranking. A consultoria avaliou as companhias entre março e junho de 2014. O resultado é:

O Boticário 9,13
Netshoes 9,12
Chili Beans 9,11
Diletto 9,08
Nespresso 9,06
Albert Einsten 9,04
Wine.com.br 9,01
Bradesco 8,92
Whirlpool 8,91
Habib’s 8,89
Osklen 8,84
P&G 8,83
Natura 8,82
Bauducco 8,72
Beauty’in 8,71
Brigaderia 8,66
Vigor 8,65
Cacau Show 8,64
Centauro 8,62
Itaú Unibanco 8,52
Banco do Brasil 8,51
Mundo Verde 8,5
Nestlé 8,46
Mercado Livre 8,45
Coca – Cola 8,33
Avianca 8,32
Chama da Amazônia 8,31
Fiat 8,29
Porto Seguro 8,28
JBS – Friboi 8,24
Bradesco Seguros 8,22
Santander 8,2
Urban Remedy 8,18
Kopenhagen 8,16
UOL 8,13
Baggio Café 8,5
Subway 8,46
Azul 8,45
Buscapé 8,33
Ultrafarma 8,32
Casas Bahia 8,31
Certisign 8,29
BRF 7,97
Walmart 7,96
MC Donald’s 7,95
Pague Menos 7,94
Starbucks 7,92
SKY 7,91
Samsung 7,9
AMBEV 7,89

Fonte: http://exame.abril.com.br/negocios/noticias/as-50-empresas-mais-inovadoras-do-brasil-boticario-lidera

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