Designers e artistas serão os líderes da inovação

freeimage-7010175-highA transformação da economia do futuro está nas mãos os designers e artistas. A afirmação é de John Maeda, presidente da Escola de Design de Rhode Island (EUA). Conforme Maeda, o mundo contemporâneo exige lideranças criativas com o intuito de modificar profundamente os modelos organizacionais até então conhecidos.

O segredo está em humanizar os problemas, criando respostas condizentes com os valores das empresas, desengessando um processo que não entendia o consumidor, passando assim a vislumbrar uma nova concepção, movendo as empresas e as tornando cada vez mais próximas de quem interessa a elas, sejam público interno ou externo. Mentes criativas estãofocadas também na experimentação, revolucionando e atingindo metas com sucesso absoluto.

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