May 06, 2021

the naked truth

“The naked truth” is a campaign produced by the BETC Paris agency in partnership with Reporters without Borders (RSF), launched on February 22, 2021 and available in four languages ​​(French, English, Spanish, Portuguese). The initiative aims to denounce the posture of the Bolsonaro government during the pandemic.

The action criticizes the misinformation disseminated by the Brazilian federal government and highlights the importance of journalism to show "the naked truth of the facts". On a global scale, Brazil is the third country most affected by Covid-19 and, in this context, the right to reliable information goes hand in hand with the right to health.

President Jair Bolsonaro makes constant attacks on the press and the chosen photomontage aims to confront him with his own irresponsibility during the current health crisis.