September 11, 2023
Friendly Shelter
The Abrigo Amigo campaign, created by the agency AlmapBBDO for the company Eletromidia and winner of the Cannes award in 2023, consists of a bus stop where attendants talk to women, through a screen, and keep them company until the arrival of your bus. That way, they wouldn't be completely alone, especially at night.
According to Meio & Mensagem magazine, the initiative aims to "create, in the space of the bus stop, a type of electronic service that would help protect people – especially women – from dangerous and vulnerable situations."
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After the success in Cannes and the repercussion on social media, Eletromidia will expand the Abrigo Amigo project to 100 bus stops in São Paulo, Rio de Janeiro and Campinas.
Campaign video | Friendly Shelter |