May 04, 2026

Beyond the Spectrum

In April, the world awareness month about Autism Spectrum Disorder (ASD), informative and enlightening phrases about ASD began to appear on Piracanjuba's milk packaging. The action was carried out in partnership with the organization Autistas Brasil. Between 2024 and 2026, the brand had already used its packaging as a means of communicating a topic of broad social relevance in the “Missing” campaign, which helped eight missing people to be found, and is now betting on the potential of milk cartons to educate the population in simple everyday moments.

Signature: Piracanjuba and Autists Brazil

Date of publication and capture of the material:
Issuance: 04/02/2026
Material capture: 04/29/2026

Access links:
https://www.piracanjuba.com.br/sobre-nos/imprensa/lancamentos/alem-do-espectro-campanha-usa-embalagens-de-leite-para-combater-desinformacao-sobre-autismo-no-brasil
https://www.instagram.com/p/DWoUB9JDkeL/