September 17, 2021

Bahia - Here is respect

The Government of the State of Bahia has launched a campaign against different forms of prejudice. Entitled “Bahia: here is respect”, the initiative aims to combat manifestations of hatred, from the most subtle to the most serious, raising awareness of the possible consequences of prejudiced attitudes.

To promote social involvement against discrimination, the campaign sought to represent real challenges faced by LGBTQIA+ audiences, people with disabilities, black people, fat people, cis and trans women. Thus, the design of the advertising pieces was carried out by the Leiaute agency, in collaboration with social movements and featuring real people and cases.