June 29, 2017

HIV testing and condom campaign

The Ministry of Health has invested in major popular Brazilian festivals, with ample capacity for popular mobilization, such as June festivals, LGBT parades, the Parintins bull festival and Oktoberfest to enhance actions to prevent and combat sexually transmitted diseases.

The last campaign was carried out during the São Paulo LGBT Pride Parade, which took place last Sunday (18), in São Paulo. On the occasion, simultaneous actions were carried out along Avenida Paulista, including distribution of condoms and interaction with the public at the event, carrying out the 'Conexão Segura' action, which offered Wi-Fi to Parade participants and printing of photos of those who posted images with the #TemCondomNaFesta.

The action involved more than 80 people and was conceived by the Caila agency.

More information here.

Period: every year of 2017.

See the campaign material here.. p>