April 20, 2024

Did you suspect it was a scam? Look for BB

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Signed by Lew’LaraTBWA, the communication arrives in response to cases and attempted scams and helps the public to stay alert. Launched on March 19, 2023 and still in effect, the campaign features a main film, radio spots, outdoor media with OOH (Out of Home) and DOOH (Digital Out of Home), pieces for digital media and social networks , and merchandising actions. The theme is to use the symbolism of a yellow sign as a representation of the alert that people need to have when faced with a dubious and suspicious approach or message.


Link to more information about the campaign:  access here.

Link to the video: access here.


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