August 13, 2020

Hospital Graacc – “We know”

With the advance of the new coronavirus, the GRAACC Hospital has encountered yet another obstacle to continue receiving collections to fight and win in the fight against childhood cancer. The operation of the hospital is completely compromised, and so are its patients. For this reason, in partnership with the Ogilvy agency, the “A Gente Sabe” campaign was launched to show the importance of donations, and so that donors do not forget that even in difficult times we cannot abandon children.

“Children undergoing cancer treatment know the consequences of social isolation and living with an enemy they do not see. They also know what it means to be afraid and overcome challenges every day. The campaign idealized by Ogilvy is perfect because it translated this in a beautiful way, helping the GRAACC Hospital to get donations, seriously impacted by the pandemic, and which are essential for us to continue offering every chance of curing childhood cancer", says Tammy Allersdorfer, Superintendent of Institutional Development at GRAACC.