October 29, 2015

Young voter 2015

Description: national campaign that makes use of good humor and the internet to draw the attention of young people and invite them to go to the registry offices to get their voter registration. With a target audience of 16 and 17 year olds, the idea of ​​the campaign focuses on internet memes and slang, to inform dates and the necessary documents, as well as raise awareness of the importance of voting, even for those who vote is optional. The campaign features a TV movie, radio spot and graphic pieces for social media.

Body: Superior Electoral Court

Period: Released October 2015

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