Advertising and Public Interest

September 30, 2020

Yellow May - DMV

Observarório Nacional de Segurança Viária

The Movement Yellow May was born with a single proposal: to draw society's attention to the high rate of deaths and injuries in traffic worldwide.

The seventh year of the Yellow May Movement will be quite a challenge. The Movement, built on relationships, social contact and meetings, will have to reinvent itself in 2020, after all we are facing a pandemic and the recommendations of the public health authorities are for us all to practice social isolation, thus preventing the spread of the virus that affects millions of people around the world.

For this reason, the coordination of the national Yellow May Movement, carried out by the National Road Safety OBSERVATORY team, decided together with Denatran (National Traffic Department) to promote a fully digital movement, during the month of May. In-person actions were advised to be carried out next September, when the pandemic scenario should have already changed and also where the National Traffic Week is already celebrated.

With this, Yellow May will happen only through virtual contact, whether through websites, social networks or even instant messaging applications. Yellow May will carry the message of safe traffic even without meeting people in 2020.

This year's slogan is: “Understand risk. Protect life”. It is in this way, disclosing the risks that traffic presents through the communication tools we have today, that we are going to make this year the most comprehensive of all in the history of the Movement. Cover in the sense of making our message reach millions of smartphones across the country, through GIFs, curious videos, stickers, in addition to, of course, audio messages, posts and stories on all the most popular channels that do so much today success, whatever the age of the Internet user.

The idea of this motto was exactly to pass on to society an already common speech among road safety technicians, which is the perception of risk. “When the citizen understands that wearing a seat belt can save his life, he starts wearing it without forgetting the shortest trips. And so it is with the cell phone, with preventive maintenance, with respect for the maximum speed allowed, etc. And it was thinking about expanding this concept with society that the theme for 2020 was born: Realize the risk. Protect life”, explains José Aurelio Ramalho, director-president of OBSERVATÓRIO.