July 01, 2025
Pride Museum
The bistro agency launched the campaign "Museum of Pride", which proposes a reflection on the current scenario of retreat in the agenda of diversity and inclusion in the corporate environment. With futuristic aesthetics and dystopian tone, the action imagines a museum of the future where LGBTQia+ campaign items - such as flags, t -shirts and posters - are treated as relics of the past.
The central point of the campaign is the manifesto video "Respect is not fashion. It is commitment", created with artificial intelligence support, which seeks to provoke the market and raise the question: is diversity becoming a museum piece?
In addition to the film, the campaign has an interactive landing page, which brings together data on the economic impact of diversity and a virtual tour with historical marks of the LGBTQIA+struggle. "It is a way of remembering that this past is still present - and that this museum, unlike fiction, is real, necessary and possible," points out Leonardo Viana, Bistro planning head and member of the Agency's Social Committee.
Signature: Bistro
Material Capture Date and Date:
Placement: 06/27/2025
Capture: 06/28/2025
Source: Collective Net
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