January 28, 2026

On the road, the lifeguard is you

The summer campaign by DetranRS and the Government of Rio Grande do Sul associates lifeguards present on the beaches of Litoral Gaúcho with drivers who behave appropriately on the roads. Drivers who do not drink before driving, who respect speed limits and who do not overtake in prohibited places, are highlighted as responsible drivers who protect and save lives in traffic.

In addition to the official film, the campaign is being deployed in several media: on radio, open TV, streaming platforms, social networks and external media on highways, toll booths and busy places. Created for summer 2025/2026, it will run until the eve of the Carnival holiday.

Signature: DetranRS

Date of publication and capture of material:
Issuance: 19/12/2025
Capture of material: 19/01/2026

Access link:
https://www.detran.rs.gov.br/no-transito-o-salva-vidas-e-voce