November 13, 2015

Blue November 2015

Description: prostate cancer awareness and prevention campaign. With the idea "'taking care of your health is also a man's thing'", the pieces are illustrated with icons from the male world, such as beards or mustaches and ties. The campaign features graphic pieces and a film, posted on the internet and TV, and local actions (such as at Masp, in São Paulo, on the 6th), with a stand and leaflets. In addition, the directors offer, throughout the month of November, a lecture throughout Brazil, to talk, inform and answer questions from men and women.

Body: Brazilian Society of Urology and Lado a Lado pelo Vida Institute

Period: released in November 2015

Website here

More information here and here