July 06, 2026

It's Our Game - Dove Body Confidence in Sports Program

In the midst of the 2026 FIFA Men's World Cup, Dove, official sponsor of this edition and the 2027 FIFA Women's World Cup, focuses on the female presence in football. The Dove Body Confidence in Sports Program seeks to raise awareness about the criticism faced by girls and women regarding their bodies in the sporting environment. Furthermore, the initiative wants to strengthen resources that encourage body confidence so that women can continue to play in football and other sports, with materials aimed at both athletes and coaches. Click here to learn more.

Subscription: Dove

Date of publication and capture of the material:
Issuance: 23/06/2026
Capture of the material: 29/06/2026

Link to access:
https://www.youtube.com/watch?v=0lP5op9HkTU