October 29, 2015

Pink October 2015

Description: The campaign aims to strengthen the recommendations for early diagnosis and screening of breast cancer indicated by the Ministry of Health, demystifying beliefs regarding the disease and ways of risk reduction and early detection. Hoping, thus, to broaden the understanding about the challenges in the control of breast cancer. The campaign featured graphic pieces, a film and the publication of a booklet on the subject.

Body: INCA - José Alencar Gomes da Silva National Cancer Institute, in partnership with the Ministry of Health

Period: September/October 2015

Website here

Booklet available here< /a>

More Information here

Read more about this campaign at OBCOMP here