October 21, 2024

Up, Rio Grande

Seeking to stimulate the coalition of forces between public authorities, civil society and private initiative, the institutional flag will guide editorial coverage and a robust front of actions to debate solutions, give visibility to good examples that can be replicated and valued as advances. 

“The RBS Group assumes its leading role in the reconstruction, proposing to continue informing seriously, giving an opinion with responsibility, innovating with creativity and giving a voice to everyone who wants to contribute in some way to the State overcome the biggest challenge in your history soon” (Nelson Sirotsky, publisher and member of the Board of RBS).

With 360° action, the “Up, Rio Grande” mobilization will act on different fronts: editorial, advertising and, the movement also includes media donations for initiatives focused on rebuilding the State and valuing cases positive results from companies in Rio Grande do Sul.

“Even in the most difficult moments of the crisis, the identity of the gaucho was present. The fight, the courage to face challenges, resilience, work, concern for family. And, most of all, pride, which never wavered. With 'Pra Cima, Rio Grande' we want to reflect all of this, with a lot of positivity, encouraging unity and working together for better days, with the certainty that our State will be even better from now on”, reinforces the executive director of Marketing from RBS, Caroline Torma.

Signature: Grupo RBS

Date of broadcast and date of capture of the material:

Publication: 06/09/2024

Capture: 10/18/2024

Source: Grupo RBS

Access link:

https://www.gruporbs.com.br/ noticia/9402/pra-cima-rio-grande

https:// www.gruporbs.com.br/noticia/9404/grupo-rbs-lanca-movimento-pra-cima-rio-grande