April 01, 2026

We Need to Talk

In Women's Month, Grupo Boticário drew attention with an important movement: the “We Need to Talk” channel. Presented in a video starring actress and presenter Fernanda Lima, the action consists of the creation of a conversation channel, developed by Grupo Boticário in partnership with Bloom Care. Through WhatsApp, the community can have their doubts and questions answered by specialized content, developed by doctors, psychologists and lawyers. The objective is to help the entire society understand what stance to adopt in relation to violence against women.