December 05, 2021

Actual Selection Process

Developed by AlmapBBDO, the “Real selection process” campaign simulates a reverse job interview, in which the candidate asks several questions related to the company's social commitment. This initiative aims to promote the pillars of the UN global program “Ambition for the SDGs (Sustainable Development Goals)” among companies. The UN Global Compact is made up of the areas of Human Rights, Labor, Environment and Anti-Corruption.

"In selection processes, companies demand a high level of preparation and attitude from candidates. But outside, this hierarchy is inverted. Increasingly, consumers take into account the actions taken by corporations before buying a product. product or a service. Companies are being evaluated on a daily basis. It was based on this premise that we developed the campaign for the Global Compact", explains Marcelo Nogueira, executive creative director at AlmapBBDO.