September 14, 2016

Yellow September and Suicide Prevention

The Yellow September campaign, organized worldwide, reaches its third year in Brazil, promoted by the Center for Valorization of Life (CVV), the Federal Council of Medicine (CFM) and the Brazilian Association of Psychiatry (ABP), and aims to purpose of raising public awareness of suicide prevention. It takes place this month in connection with World Suicide Prevention Day, celebrated on September 10.

Like other public health campaigns, Yellow September counts on the promotion of state, non-governmental, class, civil and media entities, which generate their own content alluding to the theme. Public monuments and tourist attractions in the country are also illuminated in yellow, during the month or on specific days.

In terms of media, the campaign consists of an institutional image - which will be reproduced by each supporting entity with its own brand and any extra messages -, a radio spot, a booklet and a series of testimonials on the subject .

The image is quite simple: a yellow ribbon, a silhouette of a (young) man with open arms in black and the motto of the campaign, also in black - "talking is the best solution". The booklet produced - Talking Openly about Suicide - addresses some taboos about suicide and explains, based on a series of questions, the reasons for the practice, how society views suicide, what can be done to help someone thinking about suicide kill and ways to prevent suicide.

Period: September 2016

Visit the site and the Yellow September's YouTube channel.