{"id":385,"date":"2022-11-09T21:17:36","date_gmt":"2022-11-09T21:17:36","guid":{"rendered":"https:\/\/www.ufrgs.br\/questaodegenero\/?page_id=385"},"modified":"2025-11-26T01:48:54","modified_gmt":"2025-11-26T01:48:54","slug":"a-pesquisa","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/questaodegenero\/","title":{"rendered":"A Pesquisa"},"content":{"rendered":"\n<p><a>&nbsp;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1024x576.jpg\" alt=\"\" class=\"wp-image-472\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1024x576.jpg 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-300x169.jpg 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-768x432.jpg 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-107x60.jpg 107w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image.jpg 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>O objetivo deste Projeto de Pesquisa \u00e9 analisar as representa\u00e7\u00f5es LGBTQIA+ na<br>publicidade e propaganda veiculadas na televis\u00e3o aberta brasileira, problematizando a<br>visibilidade de um grupo minorit\u00e1rio em disputa com a norma heterossexual. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A partir dessa an\u00e1lise, entende-se o quanto \u00e9 relevante apontar nas representa\u00e7\u00f5es os estados de tens\u00e3o e de disputas de poder com o car\u00e1ter hegem\u00f4nico da heteronormatividade nas pr\u00e1ticas de g\u00eanero. O corpus desta pesquisa, atualmente, \u00e9 composto de mais de 125 pe\u00e7as publicit\u00e1rias veiculadas em TV Aberta, ao longo dos \u00faltimos 40 anos, que abordam a tem\u00e1tica LGBTQIA+.<\/p>\n\n\n\n<p><br>Os comerciais foram categorizados, como estrat\u00e9gia metodol\u00f3gica, em dois grupos:<br>Estereotipados, que reafirmam o modelo hegem\u00f4nico; e Desconstrucionistas, que tensionam o padr\u00e3o vigente (Rodrigues, 2008).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1024x555.png\" alt=\"\" class=\"wp-image-473\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1024x555.png 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-300x163.png 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-768x416.png 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1536x833.png 1536w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-111x60.png 111w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-1024x559.png\" alt=\"\" class=\"wp-image-474\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-1024x559.png 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-300x164.png 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-768x419.png 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-1536x839.png 1536w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1-110x60.png 110w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-1.png 1635w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-1024x577.png\" alt=\"\" class=\"wp-image-475\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-1024x577.png 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-300x169.png 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-768x432.png 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-1536x865.png 1536w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2-107x60.png 107w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-2.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-1024x576.png\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-1024x576.png 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-300x169.png 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-768x432.png 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-1536x864.png 1536w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3-107x60.png 107w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-477\" srcset=\"https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-1024x576.png 1024w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-300x169.png 300w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-768x432.png 768w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-1536x864.png 1536w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4-107x60.png 107w, https:\/\/www.ufrgs.br\/questaodegenero\/wp-content\/uploads\/2023\/03\/image-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; O objetivo deste Projeto de Pesquisa \u00e9 analisar as representa\u00e7\u00f5es LGBTQIA+ napublicidade e propaganda veiculadas na televis\u00e3o aberta brasileira, problematizando avisibilidade de um grupo minorit\u00e1rio em disputa com a norma heterossexual. A partir dessa an\u00e1lise, entende-se o quanto \u00e9 relevante apontar nas representa\u00e7\u00f5es os estados de tens\u00e3o e de <a class=\"more-link\" href=\"https:\/\/www.ufrgs.br\/questaodegenero\/\">Leia mais&#8230; &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-385","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/pages\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":5,"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/pages\/385\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/pages\/385\/revisions\/725"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/questaodegenero\/wp-json\/wp\/v2\/media?parent=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}