{"id":305,"date":"2019-07-30T11:57:50","date_gmt":"2019-07-30T14:57:50","guid":{"rendered":"https:\/\/www.ufrgs.br\/secom\/wordpress\/?page_id=305"},"modified":"2026-07-17T14:15:35","modified_gmt":"2026-07-17T17:15:35","slug":"marca","status":"publish","type":"page","link":"https:\/\/www.ufrgs.br\/secom\/wordpress\/marca\/","title":{"rendered":"Marca UFRGS"},"content":{"rendered":"<p><span>O Programa de Identidade Visual da UFRGS conta com duas marcas diferentes: a marca promocional e o bras\u00e3o oficial. Para saber de forma detalhada quais s\u00e3o as aplica\u00e7\u00f5es de cada um e a forma de utiliza\u00e7\u00e3o, consulte o Manual de Normaliza\u00e7\u00e3o, dispon\u00edvel <\/span><a href=\"http:\/\/www.ufrgs.br\/ufrgs\/noticias\/arquivos\/manual-de-normalizacao\">neste link<\/a><span>.<\/span><\/p>\n<p><strong>Marca promocional<\/strong><\/p>\n<p><img  title=\"\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/azul-claro--300x233.png\"  alt=\"azul-claro--300x233 Marca UFRGS\"  width=\"300\" height=\"233\" class=\"alignnone wp-image-663 size-medium\" srcset=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/azul-claro--300x233.png 300w, https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/azul-claro-.png 690w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u00c9 utilizada para marcar a presen\u00e7a de uma UFRGS viva e din\u00e2mica, em eventos, campanhas, projetos e promo\u00e7\u00f5es de dura\u00e7\u00e3o limitada, tais como cartazes, folders, folhetos, camisetas, bon\u00e9s, adesivos, brindes, postais, cadernos. Abaixo, \u00e9 poss\u00edvel fazer download, em formato png, das principais vers\u00f5es do logo:<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-305 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-01.png'><img  title=\"\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-01-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-01-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-09.png'><img  title=\"\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-09-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-09-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-08.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-08-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-08-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-07.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-07-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-07-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-06.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-06-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-06-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-05.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-05-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-05-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-04.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-04-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-04-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-03.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-03-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-03-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-02.png'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Logo-Ufrgs-PNG-02-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Logo-Ufrgs-PNG-02-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bras\u00e3o oficial<\/strong><\/p>\n<p><img  title=\"\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/bras\u00f5esUFRGS_-01-300x191.png\"  alt=\"bras\u00f5esUFRGS_-01-300x191 Marca UFRGS\"  width=\"300\" height=\"191\" class=\"alignnone size-medium wp-image-677\" srcset=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/bras\u00f5esUFRGS_-01-300x191.png 300w, https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/bras\u00f5esUFRGS_-01-768x488.png 768w, https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/bras\u00f5esUFRGS_-01-1024x650.png 1024w, https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2019\/10\/bras\u00f5esUFRGS_-01.png 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span>Deve ser utilizado em documentos oficiais e sinais de identidade visual permanentes da Universidade, tais como: material de correspond\u00eancia, diplomas e certificados, carimbos, publica\u00e7\u00f5es oficiais, ve\u00edculos oficiais, fachadas e placas de identifica\u00e7\u00e3o de pr\u00e9dios, entre outros. Abaixo, em formato png, as vers\u00f5es em azul e preto.<\/span><\/p>\n<div id='gallery-2' class='gallery galleryid-305 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/brasao-ufrgs-azul\/'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Brasao-Ufrgs-Azul-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Brasao-Ufrgs-Azul-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufrgs.br\/secom\/wordpress\/brasao-ufrgs-preto\/'><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-content\/uploads\/2021\/06\/Brasao-Ufrgs-Preto-150x150.png\" class=\"attachment-thumbnail size-thumbnail\"  alt=\"Brasao-Ufrgs-Preto-150x150 Marca UFRGS\"  \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>O Programa de Identidade Visual da UFRGS conta com duas marcas diferentes: a marca promocional e o bras\u00e3o oficial. Para saber de forma detalhada quais [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_eb_attr":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-305","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/pages\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":40,"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/pages\/305\/revisions"}],"predecessor-version":[{"id":1236,"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/pages\/305\/revisions\/1236"}],"wp:attachment":[{"href":"https:\/\/www.ufrgs.br\/secom\/wordpress\/wp-json\/wp\/v2\/media?parent=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}