Established in 2010 by the current coordinator Professor Vinicius Andrade Brei the Research Group on Marketing and Consumption (GPMC) main goal is the generation and dissemination of marketing and consumer behavior knowledge. Based on theories and multidisciplinar methodolgies the Research Group seeks academic and managerial improvment with cutting-edge information. GPMC is composed by Professors and Students from doctoral and master programs, as well as specialization and undergraduates. Many publications in scientific journals and conferences, in Brazil and abroad, have been generated from our researches.
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