ANPAD released the ENANPAD 2020 COMPLETE SCHEDULE, noting that this year the event will take place on October 14th to 16th, 100% online.
Many participants in the Marketing and Consumption Research Group (https://www.ufrgs.br/gpmc) had their work approved and we decided to highlight, below, these papers again.
> Title: “Does the New Product Determine How Much I like my Old Product? The Infuence of Upgrades on the Hedonic Decline for the Status Quo”. Authors: Maria Alice Pasdiora (UFRGS) and Vinicius A. Brei (UFRGS).
> Title: “Gravitational Sales Estimation”. Authors: Carla Freitas Silveira Netto (UNIBO), Mohsen Bahrami (MIT), Vinicius A. Brei (UFRGS), Burcin Bozkaya (NCF), Selim Saffet Balcisoy (Sabanci University), Alex Paul Pentland (MIT).
> Title: “Listen as Much as You Want: Antecedents of the Engagement of Podcast Consumers”. Authors: Gabriel Tassinari da Silva (UNISINOS), Simoni F Rohden (UNISINOS), Carla Freitas Silveira Netto (UNIBO).
> Title: “How Visual Limits Between Alternatives Versus Between Attributes Decrease the Postponement of Choice”. Authors: Cleber Cervi (UFRGS) and Vinicius A. Brei (UFRGS).
> Title: “Mapping consumer intentions and actions along the journey”. Authors: Maria Amália Dutra Machado (PUCRS), Stefânia Ordovás de Almeida (PUCRS) and Leonardo Nicolao (UFRGS).
> Title: “Where Is There Smoke, Is There Fire? The Danger of Fake News and its Sharing on Social Networks”. Authors: Lucas de Britto Dorneles (UFRGS) and Alina Fonseca Flores (UFRGS).
> Title: “Now I Just Do It This Way: The Impact of Digital Platforms on Marketing Channels”. Authors: Thomaz Borela Franzoni (UFRGS), Alina Fonseca Flores (UFRGS), Marlon Imhoff (UFRGS), Lucas de Britto Dorneles (UFRGS), Luiz Antonio Slongo (UFRGS).
> Title: “Hype, Something in Between or Nevermind: How Sentiment Analysis Can Capture Consumers’ Reactions about Different Types of Products”. Author: Graziele Kemmerich (UFRGS).
In addition to papers’ presentation, Professor Vinicius Andrade Brei, a member of the GPMC and PPGA / UFRGS, will participate in a panel about “Machine Learning in Marketing: overview, learning strategies and research opportunities”. This activity will take place on October 15th, at 8:30 am (Brasilia time), in room 4 and it will also include the participation of professors Marcos Inácio Severo de Almeida (PPGADM / UFG) and Eduardo de Rezende Francisco (FGV / EAESP).
Abstract: Machine Learning methods are powerful techniques of treatment, optimization and analysis applied to extensive databases of marketing activities. These methods provide researchers with new insights into the behavior patterns of consumers and organizations to improve the performance of marketing decisions. The main objective of this panel is to present how Machine Learning can be incorporated in the area of Marketing, learning strategies and new research opportunities from these applications.
To check the detailed schedule of EnANPAD 2020, just click on the link below: http://www.anpad.org.br/eventos.php?cod_evento=1&cod_evento_edicao=106&cod_edicao_subsecao=1722
We will meet (virtually) at EnANPAD 2020!
